Atlanta Search Engine Marketing | Atlanta SEM



Pay-Per-Click (PPC) Advertising provides businesses with instant results! PPC (also known as Search Engine Marketing or SEM) is paid advertising that runs alongside and sometimes above the search engine results. PPC campaigns can target mobile users, specific geographic areas, specific times and days of the week, even the content of email conversations! Paid ads generate immediate relevant traffic to a website regardless of ranking. Ad campaigns target keyword searches and the advertiser is only charged if the user "clicks" on the ad, following through to the advertiser's website. As such, advertisers do not pay for impressions. Because PPC does not charge for impressions like most advertising, only when the consumer clicks on an ad, it is very efficient. The more effective your ad, the lower cost per click. This is why professionally managed campaigns deliver a greater return on investment than those managed "part time". Pay-Per-Click Management Strategy Cardinal Web Solutions has sophisticated software and multiple tools to monitor and continuously manage PPC campaigns with proprietary ratios to maximize ROI. We begin by analyzing your competitors' ad copy, bid prices, and placements, then we use professional copywriters and continually split tests ads for every product. By generating thousands of keywords we can effectively target long-tail searches and revise bid prices on the most effective terms to meet goals for average cost per click, click-thru-rate, and conversion rates. Testing, More Testing, and Analysis We are constantly evaluating the best performing search terms, ads, days of the week, times of day, ad position, and landing pages to identify trends and immediately shift focus to deliver outstanding results. Return on Investment Our campaigns focus on CONVERSIONS, not just delivering visitors to your website, but converting them into paying customers. We track conversions through web-page analytics, shopping cart tracking, and customized phone numbers on your site. Unlike some other companies, Cardinal Web Solutions maintains transparent pricing, meaning you know how much of your money is going towards your advertising campaign, and how much is going towards our management fees. Cardinal Web Solutions can show you how to maximize your advertising budget targeting customers ready to buy! Tell us how we can help.
		Ethical SEO Cardinal Web Solutions only uses ethical Internet Marketing methods to increase your websites profitability. We call it white-hat SEO in our industry, and it ensures that your site will never be banned from the search engines. Furthermore, your rankings will not drop just because you stop our services as we do not use: keyword stuffing, hidden text, external landing pages, link farms, temporary purchased links or black-hat SEO techniques of any kind.