“THANKS FOR ALWAYS BEING ON THE BLEEDING EDGE.”
– LEAH S – PAPA JOHN’S, INC.
Our family is made up of leaders, strategists, designers, comedians, social media groupies, foosball champions and storytellers whose unique personalities inform every search marketing strategy. Each of their perspectives contributes to the creation and execution of successful marketing campaigns. Integrated digital strategies with collaboration between all departments is common around these parts.
Alex Membrillo, CEO
Alex Membrillo’s leadership and marketing strategies serve as the driving force behind the continuous growth of Cardinal Web Solutions. Drawing from 10 years of Internet Marketing experience, Alex has worked tirelessly to promote ethical marketing practices while developing innovative marketing campaigns. Alex is a creative problem solver with an aptitude for developing strategic Interactive Marketing solutions. Leveraging his experience with a wide range of businesses across divergent industries, Alex’s extensive knowledge base makes him a valued asset to brands of all sizes. His solutions are always results driven.
Alex is committed to serving the Atlanta community; he donates his time and resources to multiple charitable groups including Youth Enhancement Services and Meals on Wheels. While on holiday Alex enjoys traveling abroad. He has been featured in Entrepreneur magazine and The Wall Street Journal among dozens of other media publications.
Interested in having Alex speak at your event? Download his speaker bio here.
Jason Donovan, President
Driven by client results, the individual growth of Cardinal team members and the future growth of the agency, Jason is focused on the integration of all of the components that make Cardinal a great marketing partner for clients and a great place to work for every employee.
Jason’s background includes marketing and operations, and leadership roles in local, national and multi-national companies such as StubHub.com, global fastener giant, YKK, and his own previous ventures.
A graduate of the University of Georgia. He is an active volunteer with Golden Retriever and Labrador rescue groups in Atlanta.
Rich Briddock, Sr. Director Digital Strategy
Richard’s digital marketing experience includes working on multi-million dollar media accounts for a number of fortune 500 companies including Verizon, H&R Block and Equifax. He is a specialist in holistic SEM strategy, paid search optimization, mobile optimization, conversion and analytics and is always looking to develop innovative approaches to improve client performance.
Harking from England, Richard chose an unusual path to digital marketing having studied law in London before co-founding a legal start-up company in Atlanta. Outside of work, Richard is an avid soccer fan, who enjoys running, travelling and spending time with his new son, Thomas.
Melissa Kerwin, Associate Director of Social Media
Melissa is a social media advertising manager, she comes to Cardinal with over 5 years’ experience, having worked with two Facebook Innovator Award winning technology companies. Her vertical specialties include Hospitality, Retail and CPG, working with clients such as Papa John’s, Cox Media Group, Brand USA, Cost Plus World Market, and Tractor Supply Store. She credits her background in business and economics for creating her thirst for analytics and loves interpreting any kind of data.
Melissa grew up in New York State and moved to Atlanta in her early twenties. She graduated from Georgia State University majoring in Economics. Outside of work Melissa loves watching football with her husband and cooking. She also enjoys spending time with her rambunctious nephews, Jude and Benjamin.
Lauren Thomas, Account Supervisor
Lauren joined the Cardinal team with a strong background in public relations, marketing, and branding. She moved to Atlanta from New Jersey for the opportunity to work with some of the city’s key players in entertainment, television and music. With a passion for learning, Lauren is constantly looking for innovative ways to create and build recognizable and long-lasting brands. She earned her degree in Magazine Journalism from the Newhouse School at Syracuse University, with a minor in German.
As a true travel enthusiast, Lauren lived abroad in Germany for two years, spent a semester exploring Australia, and visited 6 of the 7 continents….so far!
Allison Reinert, Senior PR & Marketing Consultant
Allison Reinert’s marketing and public relations experience spans more than a decade. Believing that Internet marketing and PR are pivotal components to any businesses’ long term growth and success, Allison always strives to find the best and most cost effective ways to meet the needs of clients.
Allison’s background comprises of marketing for local and national brands in a range of industries including consumer and professional services, retail, hospitality, and banking. In addition, her PR initiatives have resulted in getting clients and colleagues featured in a range of publications including national media outlets such as Entrepreneur, AMEX Open Forum, and The Wall Street Journal.
A graduate of Columbus State University, Allison earned a B.B.A. degree in Marketing with an emphasis in Management. She has been happy to call metro Atlanta home since 1995.
Scott Finlayson, Digital Strategist
Scott is the lone Auburn graduate in a sea of Georgia State and UGA alumni, but he knows that all of their taunting is done in a spirit of love. He graduated with a degree in Spanish and International Business and has spent several summers in Central America refining both his language skills and marketing knowledge. Scott loves to learn new things and is fascinated by the fast-paced world of digital marketing, especially the balance of analytical thinking and creativity necessary in the realm of paid search.
When he’s not blissfully optimizing PPC campaigns with his fellow Cardinals, Scott can be found working at his church’s youth group running the music ministry and generally making a fool of himself (rumor has it he was once seen dressed in a leopard print vest and teal skinny jeans while playing the cowbell).
Mia Mattingly, Earned Media Manager
Mia has been managing digital marketing campaigns since graduating from the University of Georgia in 2012. She joins the Cardinal team with experience in paid search marketing, search engine optimization, social media marketing and content strategy. In the past, Mia has worked with a diverse range of clients and industries including: automotive, education, hospitality, law and retail.
When not developing successful digital marketing strategies, Mia enjoys spending her time outdoors, running and cooking delicious meals.
Holly Hiatt, Senior Media Manager
Originally from Chicago, Holly came to Atlanta ready to immerse herself in southern culture and warmer weather. She has experience working at both small and large agencies on multiple brands, such as Carters & OshKosh B’gosh, BlackBerry, CNN, Turner Broadcasting, and Burger King. After graduating from DePaul University, Holly began her career in search marketing right away. You can often find her digging deep in the data, organizing spreadsheets, creating charts, and analyzing performance.
When she’s not managing search campaigns, Holly also enjoys spending time with her two pups, cooking, drinking wine with friends, and renovating homes.
Erica Tykal, Account Manager
Erica has called several cities home, from Detroit, MI to Charleston, SC, but after finding her way to Atlanta about two years ago she’s decided to plant her roots. She loves every aspect of digital marketing, working in-house in everything from industrial B2B to e-commerce, she finally decided to join the Cardinal team to surround herself with a team as passionate about digital as she is.
Erica graduated from Clemson University with a degree in Business Administration focused in Marketing. In the fall she loves returning to Clemson for college football game days. She’s also an avid traveler, and has enjoyed having adventures in Australia, Costa Rica, Bali and beyond! In Atlanta she loves going to summer concerts and taking her Aussiedoodle on hikes.
Alex Strahan, Digital Analyst
Alex joined the Cardinal digital marketing team from an unconventional background as a neuroscientist. From this diverse background, he has brought expertise in data analysis, data aggregation, and predictive modeling that provide unique insights to improve client performance. He loves diving into the data and challenging the way we think about digital strategy.
Born in Charlottesville, VA, Alex has called Atlanta home for the majority of his life. When not wading through data, Alex enjoys hiking with his wife and dog, attending Atlanta United games, and traveling.
Alex Kemp, Earned Media Specialist
Alex graduated from Georgia College & State University where he majored in marketing. He was first introduced to the world of search engine optimization in his senior year and has been hooked ever since. Alex loves the ever-changing nature of search marketing and learning new strategies and best practices.
Outside of work, Alex enjoys playing music with his friends, playing golf, and being outdoors.
Interests: All things music, golf, the outdoors
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a few famous friends
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