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As a B2B company, you don’t have always have access to the same tools for marketing your product or service that a B2C company has. There will be no aisle-end display of your product, no coupon in Target’s weekly ad, no Groupon for the service you provide. This can be challenging. Even in digital marketing, […]

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In order for your site to rank well on Google and other search engines it has to be well-organized and structured so that every page is easy to index. Search engines index all of the web pages floating out...

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SEO

Have you ever visited a website for the first time and after about a minute of exploring it, you go back to the search engine and look at other results because the first site was such a mess? Does...

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SEO

Advertising has changed drastically in the past decade. Unfortunately, the way that businesses think about advertising is lagging. Traditionally media ad spots were purchased through mediums like television, print and radio.

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Social Media

Most factors that search engines use to rank websites are related to content such as title tags, meta descriptions, headings and the main content itself. The SEO experts at Cardinal Web Solutions work hard to optimize these factors. As...

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SEO

Most people assume that building a content calendar requires writing a simple Facebook status update and incorporating the same simple message across other social media channels like Twitter, Google+, LinkedIn, etc. Wrong. Planning a well-developed content calendar requires a multitude of concepts, including: Developing a social media strategy Establishing a brand voice Research on local […]

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What are On-Site Elements. … and Why do They Matter? On-site elements are the basic features of a webpage that help search engine crawlers, as well as actual users, discern what exactly a page is about. Certain elements —...

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SEO

Social media — something once thought of as a means of disconnecting people — is now becoming one of the main lifelines keeping people from different cities, backgrounds and generations connected. Creating content and manipulating it to each social...

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View the story “Marketing Lessons from #MyMixify” on Storify

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Know the Price We have discussed what to look for in a paid search team and what services the team should offer. Now it’s time for the million dollar question. … how should you pay for paid search management?...

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SEM

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