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Services Like everything in life, when investing in a paid search team, you want to know exactly what your money is getting you. From Part 1: How to Hire a Paid Search Team, you learned what to look for when choosing a company to work with, but, in order to make an informed decision about […]

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When it comes to paid search companies – there is no ‘one size fits all’ approach. Different businesses and clients have different needs. If you are serious about hiring a quality team – as you should be – make...

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SEM

Have you ever wondered, “How can I effectively optimize my paid search accounts if the only data I have is conversions from contact us form leads?” Well, there are several options out there to capture additional conversion data, and...

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SEM

Digital marketers are coming to find that the most effective way to keep up with Google is to stop chasing the white rabbit – i.e. adapting to each of the search engine’s 500+ algorithm updates each year – and...

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Lets face it, sales is getting harder. Consumers now go through about 57 percent of the purchasing process before ever talking to a sales person. The question that most sales teams are asking themselves is, “How do we influence...

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While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research.  In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms. […]

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I’ve spent quite some time auditing PPC accounts during my time in search engine marketing and have seen a recurring pattern across multiple incoming accounts. Here’s a list of the top five mistakes I’ve come to see implemented incorrectly...

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SEM

What is reputation management online? Well, the name says it all: it is the practice of monitoring and influencing your reputation on the internet. There are two sides to ORM: reviews & ratings and owning the first page of...

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A lot has changed since online display advertising first started in 1996. Back then, much like print before it, companies purchased ad placements on online news sites such as the New York Times and CNN. Targeting the right audience...

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SEM

Most companies don’t have the luxury of redesigning their website every six months, so it’s best to be prepared to get the most out of your new design. These suggestions will help you make sure that your new website will...

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Web Design