Lets face it, sales is getting harder. Consumers now go through about 57 percent of the purchasing process before ever talking to a sales person. The question that most sales teams are asking themselves is, “How do we influence 50 percent of the process and lead the consumer to us?” The answer, at least for most B2B companies is simple: inbound marketing.
What Does Inbound Marketing Look Like in 2014?
Content marketing and social media have gained a lot of traction for inbound marketing in 2014. According to a survey by Moz, the demand for content creation among marketers increased almost 72 percent at the end of 2013.
Continue reading “Inbound Marketing & The New Path to Purchase” »
While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research. In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms.
According to Google, there are two kinds of data omitted from Trends graphs:
1. Terms with low search volume: Trends only analyzes data for popular search terms, so terms with low volume won’t appear.
2. Duplicate searches: Trends eliminates repeated queries from a certain user over a short period of time.
Google Trends answers a variety of questions:
- What search terms consumers are using
- Where the search interest is predominantly coming from
- Related terms that are popular or gaining popularity
- How your brand is ranking compared to your competitors
Continue reading “How Brands Can Use Google Trends for Market Research” »
Online display trading in 1996.
A lot has changed since online display advertising first started in 1996. Back then, much like print before it, companies purchased ad placements on online news sites such as the New York Times and CNN. Targeting the right audience was crude, if someone read the food section of the New York Times it was hoped that they would be interested in purchasing Martha Stewart or Cuisinart. Limited targeting options and a small number of publishers meant that display advertising was a primarily a branding mechanism for enterprise level companies looking to dominate the online space. The advent of programmatic trading has changed all this.
Continue reading “The Power of Programmatic: Finding the Right Audience at the Right Price” »
Tagged with: ppc, programmatic search, SEM
Posted in SEM
Most companies don’t have the luxury of redesigning their website every six months, so it’s best to be prepared to get the most out of your new design. These suggestions will help you make sure that your new website will serve you well into the future.
1. Start early – it will take longer than you think
By the time you choose a web design company, get your content written, schedule a photo shoot and get the pictures back from the photographer, go through a few rounds of designs, and have the new website developed and tested, even a fairly simple site can take months from concept to launch. If you want your new website to last a long time, invest the time upfront to do things correctly. The last thing you want to do is rush this essential investment and either be stuck applying “band-aid” solutions to major problems or have to start all over again.
Continue reading “8 Tips to Get the Most Out of Your Website Redesign” »
It seems the minute you’ve gained enough knowledge to work the system, Google decides to throw you for another loop. July 24th marked a big day for SEO companies and local businesses, and just another day for Google. But, rather than just sitting there stagnant cursing Matt Cutts’ name, understand the rules have changed and learn how to adapt.
Continue reading “Don’t Get Carried Away by Google “Pigeon” Update” »
In today’s world of hiring an agency many clients place emphasis on the value of an agency’s org chart, current client list, the staff that will manage their accounts, so on and so forth.
In the past, prospective clients would be wined, dined and entertained by an agency to secure a contract. Most of the time that involved golf outings, tickets to sporting events, an occasional “free vacation” (yeah that even happened to me once) or other means to lock down that monthly retainer. This all happened while building what I call the “trust factor” with the executives and management team on both sides.
Well, times have changed a bit and less emphasis is given to the actual process of building trust with prospective clients. This, like all other things digital today, is partially due to the fact that no one seems to have the time to invest in building trust with the agency upfront.
When a prospect signs on with any agency, whether it’s here at Cardinal Web Solutions, or anywhere else, far too often the “Advisor” part comes as part of the ink on the contract. At that point it becomes a race to build trust along with managing all of the other moving parts.
The “Blanket Approach”
Continue reading “What to look for in a “Trusted Agency”” »