A Brief History Lesson
Does anyone remember a Google service named Froogle? Some of you may have an idea, while most will have absolutely no clue what I’m talking about. Froogle, launched back in 2002, was Google’s original attempt to create an online e-commerce search comparison tool. By 2007 the name changed to Google Product Search and was still being used as a free product listing tool. The next round of changes occurred in 2012 when it went from a free listing to a paid listing model and the name was changed to Google Shopping.
The Evolution of Google Shopping
Continue reading “Google Shopping: What are Product Listing Ads?” »
Ever thought about how search engines are able to pull up hundreds of search engine results for a simple query? Or how, if you change just a single aspect of that query in the slightest, you are presented with entirely new results within seconds?
You can thank the spiders for that.
Don’t torch your laptop just yet!
Search engine spiders scan billions of websites page by page in order to gain an understanding of their contents. According to Bots vs. Browsers, a public database of bots/user agents, search engine spiders alone account for 31% of all website traffic. Based on modern search engine algorithms, web pages are then presented in search engine results depending on their relevancy, authority and credibility.
However, sometimes search engine spiders are less helpful than they are designed to be. This is where robots.txt files comes in.
Continue reading “The Past, Present and Future of Robots.txt” »
What is Parallax design?
In short, parallax design refers primarily to something called “parallax scrolling,” in which the foreground scrolls at a different speed than the background. This mimics the way we view our actual surroundings and gives the illusion of depth, which is why it has been used in animated films and video games for years. If that description is not ringing any bells, you check out a demo of a Parallax theme here. I’ll wait for you to come back.
The first use of parallax scrolling for web design is credited to Ian Coyle for “Nike Better World,” seen above.
OK, so now that we’re on the same page, let’s get one thing straight: parallax scrolling looks very cool. I am not here to dispute that. But really, that demo was attractively designed already; the parallax scrolling was merely a small visual embellishment. Take that away, and you would still have a very nice site. So the question is, is that embellishment really worth the potential detriment to SEO?
Continue reading “Parallax Web Design and SEO: What you don’t know can hurt your rankings.” »
As we all know, SEO is an ever-changing industry full of penguins, pandas and hummingbirds. Sometimes it is hard for even the best SEOs to stay up-to-date on what is relevant in the industry. As an account manager at Cardinal, one thing that is very difficult for clients to move on from is keyword rankings. As a result of all these algorithm changes in recent months, Google is trying to push the SEO industry away from keyword rankings and closer to more useful performance indicators.
The Problems with Basing Entire SEO Campaigns Around Keyword Rankings
- You don’t know what keywords are actually driving your website traffic anymore. Back in the good ole days, before the hummingbird update, you could see the keywords that were driving traffic to your website. Now with secure search, keyword data has been eliminated from Google Analytics. So, that’s great that you are ranked number one for ‘Example Keyword,’ but is that one keyword even driving your site traffic?
- Most likely your ranking reports are only tracking keywords that have the highest search volume according to Google’s keyword tool. This is completely inaccurate because over 75 percent of searches are long-tail searches. So, no matter how thorough your keyword report is, you are still missing out on all the long-tail keywords that are driving traffic to your site.
- SERPs aren’t cut and dry like they use to be. When SEO started, there were the standard 10 organic listings on the first page, three Ads on the top and seven Ads on the sidebar. This structure is completely outdated and hardly ever shows up as a SERP. Now, SERPs can contain a multitude of options including maps, videos, carousels, images, news, products, etc. There are infinite options for search results, so saying you are ranked #4 on Google is completely outdated because the listings are constantly changing and differ depending on who you are, where you are and what device you are searching on.
Continue reading “KPIs That Really Matter In SEO Reporting” »
I often think if I was able to pay a visit to my younger self and explain my life as it is now that I would have a very hard time believing what I would be told. I imagine it going something like Bruce Willis staring down Joseph Gorden-Levitt in the movie, Looper…
Continue reading “Connecting the Dots” »
Over 92 percent of consumers rate appearance as the top factor in their purchasing decision. With such a huge emphasis on looks, the colors used on your website could be the difference between digital failure and success for your brand. Yes, it’s that important.
Using Colors for Primary, Complementary and Action Roles
Primary colors are the basis of your website. They are the colors featured prominently throughout the design, and they define what direction your website is going in.
Complementary colors do just that, complement the design. They serve as accents, lightly (or boldly) emphasizing the design and style of the website.
Action colors force a response from users and are primarily used for the call-to-action. They alert visitors to a sale, sign-up or info block that is of immediate importance. These colors may blend with the design, but should always stand out enough — whether through color, shape and/or size — that they command attention.
Continue reading “Color for Web: Once Bitten, Color Shy? How to Use Cool Colors for Your Website” »
SEO can make a huge difference when trying to turn website visitors into patients.
When choosing a dentist people no longer rely on the yellow page ads in their phone book, they go straight to Google and search for dentists in their area. Then, depending on which dentist offices pop-up first from their search, they check out their websites and then make an appointment. The question is, how can you make sure your website is the one they check out? That’s where SEO comes into play.
Continue reading “Turning Your Website Visitors Into Patients” »
Sometimes it’s important to leave the nest and partake in fun team bonding activities! Yesterday, our CEO decided to take the Cardinal Team out for rock climbing at Stone Summit. It was a great time, and an even better work out with everyone climbing the walls that reached up to 60 feet high! It was awesome to see everyone support each other and help guide one another on their way to reaching the top of the walls. I think we all left with sore arms and a great sense of accomplishment, which clearly means we had a blast! It’s pretty safe to say that we can all add amazing rock climbing skills to our résumés.
Check out some of the great pictures we took while climbing the walls!
Continue reading “It’s The Climb!” »