Can you imagine where we would be if we had this kind of confidence at their age?
- Alex, CEO of Cardinal Web Solutions
Sunday, July 13th taught Cardinals one lesson: watch out for the kids of C5!
C5 Youth Foundation
C5 Youth Foundation is an organization that is focused on building future leaders, and these teens certainly have the confidence, skills and now the resources to get there. The program recruits high-potential kids from challenging environments for the opportunity to grow their leadership skills and expand their vision for the future. Through a rigorous five-year program, youth learn to:
Continue reading “Cardinal and C5 Georgia Partnership: Road to the Future” »
I detest yard work. I force myself to do it, but more for the sake of my neighbors—who are undoubtedly in regular competition for the yard-of-the-month award—than for personal satisfaction. So when I arrived home recently to find a flyer attached to my mailbox touting landscaping services, I had a light bulb moment. It was marketing at its finest: this company effectively targeted a qualified consumer at the precise time I was in need of services they offer.
I called the number, excited to finally outsource a lifelong dreaded task. I left a voicemail and waited. The afternoon went by, then a day, then two days with no returned call. With time running out before guests arrived for the weekend, I grabbed my lawn equipment and fumed my way through three hours of mowing, raking and trimming. I wondered why the lawn care company bothered to leave the flyer in the first place.
Conversions: It’s a Dirty Job, But Someone Has to Do It
The non-responsive landscaping company successfully targeted me, the consumer, and generated a legitimate interest in their services. Unfortunately, they did not leverage my interest into a sale. This scenario is not limited to traditional advertising; I also see it played out routinely in the digital marketing realm. Business owners all too often spend the lion’s share of time, money and effort attracting qualified traffic to their website, with little planning aimed at turning that traffic into paying clients. For some mind blowing statistics about lead response, check out Jerod’s blog post .
Continue reading “Conversion Secrets From The Mind of a Website Visitor” »
Tagged with: Conversions, seo
Posted in SEO
Did you know 71 percent of leads generated are usually wasted? Companies generally struggle with finding the best way to qualify and manage leads. Thanks to a recent study, we might have a solution. Insidesales.com teamed up with the Harvard Business Review to compile 15,000 unique leads and 100,000 call attempts over three years from companies that respond to web-generated leads. I, myself, took a look at the data in an attempt to determine how quickly and how often a sales rep should respond to leads and reduce the 71 percent of wasted leads.
Continue reading “The Secret to Lead Response Management” »
Are you advertising on Google AdWords? If so, do you understand the difference in how conversions are reported? For anyone unfamiliar with Google’s online search engine advertising platform Google AdWords, you can visit this link for a quick overview: http://www.google.com/adwords
Google updated how conversions are reported in AdWords in late February 2014. Conversions (1 per-click) became Converted Clicks, and Conversions (many-per-click) changed to just Conversions. To break it down, Conversions (1 per-click), now Converted Clicks, seeks only to report on the individual number of conversions actions, while Conversions, the old (many-per-click) reports on the total number of purchases. A quick example is this, a user visits your site by clicking an ad, and purchases two products. Google would report that transaction as one Converted Click, and two Conversions.
Continue reading “Understanding Conversions in Google AdWords” »
Google’s head of web spam Matt Cutts announced the release of PayDay Loan 3.0 yesterday afternoon on Twitter.
“It’s rolling out now,” said Cutts.
Cardinal Web Solutions announced and dissected PayDay Loan 2.0 less than one month ago. While not related to Google’s Panda or Penguin updates, that version was aimed at identifying and targeting spammy websites dedicated to the porn, pills and casino markets.
Continue reading “Google Releases PayDay Loan 3.0: Who Is Affected?” »