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This is where millennials are today. With the popularity of social media outlets like Instagram, Twitter, Facebook and YouTube, individuals between the ages of 15-30 are more likely to attach themselves to a brand that is as trendy as they are. Marketing to millennials is unlike any other  generation for many reasons. On average, 93 […]

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    Blogs   Social Media’s Growing Role in Healthcare Marketing- Jenny Grifenhagen Turn Your Shopping Campaign into a Lean Mean ROI Machine – Jared Ronis How to be a Content Marketing Expert in a Sea of Rookies – Abby...

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Anyone who’s ever taken a shot at running PPC campaigns is at least somewhat familiar with the things that you should be doing if you want to turn a mediocre account into one that truly performs. All those bells...

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According to Google, 1 in 20 searches are for health-related information. That seemed high to me at first but then I thought about the last time my son thought he had broken his foot, or I had a cough...

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Are you using video content to promote your brand? If not, you should be. Major channels like YouTube and Vine are being used by businesses big and small to promote their brand and/or special offers and it’s working. We’re...

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When you’re looking for a doctor, you aren’t going to just go with the first one you find, right? So, where do you turn? You could ask friends, coworkers and family members for suggestions. You could also request a referral from one of your current physicians. Or you could do as Americans increasingly are and […]

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Last week Facebook released yet another new feature: Place Tips. This feature allows you to get some of the same information you currently get from Foursquare on Facebook. Most of you are familiar with Foursquare and the tips people...

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Everyone in social media is looking for more or better “engagement”. But what does that really mean and how do you track it? The evolution of big data has made it possible to turn customer insights, even ones as...

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In his book Outliers, Malcolm Gladwell says that it takes 10,000 hours to become an expert in a subject. Maybe you’ve read it? Or maybe you’ve heard the Macklemore song? Regardless, 10,000 hours is a significant amount of time...

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Social media has become as important to health care as good bedside manner. For your practice, social media can help you gain new patients, strengthen relationships with current patients and even help you create ‘brand ambassadors’ – patients who...

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