The Cardinal Blog

Drive Engagement with Storytelling Through Social

Janetta Davis

Does your advertising tell a story to entice your potential consumers? Often times an ad will use the call to action (CTA) method of directly telling a consumer to “Click Here” or “Visit Our Site”. Is this method effective? Facebook and Adaptly conducted a study to figure out which advertising format pulls in higher engagement rates. Based on their research, storytelling is the true victor.

 What is Storytelling?

Storytelling is a form of marketing that brings the reader on a journey. It communicates the brand in a non-threatening way. It is emotional and personifies the brand. In storytelling, ads are sequenced to each individual in a marketing funnel.

Storytelling Funnel

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Posted in Social Media

Cardinal and C5 Georgia Partnership: Road to the Future


Can you imagine where we would be if we had this kind of confidence at their age?

- Alex, CEO of Cardinal Web Solutions

Sunday, July 13th taught Cardinals one lesson: watch out for the kids of C5!

C5 Youth Foundation

C5 Youth Foundation is an organization that is focused on building future leaders, and these teens certainly have the confidence, skills and now the resources to get there. The program recruits high-potential kids from challenging environments for the opportunity to grow their leadership skills and expand their vision for the future. Through a rigorous five-year program, youth learn to:

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Posted in Community

Conversion Secrets From The Mind of a Website Visitor

Darrell Davis

I detest yard work. I force myself to do it, but more for the sake of my neighbors—who are undoubtedly in regular competition for the yard-of-the-month award—than for personal satisfaction. So when I arrived home recently to find a flyer attached to my mailbox touting landscaping services, I had a light bulb moment. It was marketing at its finest: this company effectively targeted a qualified consumer at the precise time I was in need of services they offer.

I called the number, excited to finally outsource a lifelong dreaded task. I left a voicemail and waited. The afternoon went by, then a day, then two days with no returned call. With time running out before guests arrived for the weekend, I grabbed my lawn equipment and fumed my way through three hours of mowing, raking and trimming. I wondered why the lawn care company bothered to leave the flyer in the first place.

Conversions: It’s a Dirty Job, But Someone Has to Do It

The non-responsive landscaping company successfully targeted me, the consumer, and generated a legitimate interest in their services. Unfortunately, they did not leverage my interest into a sale. This scenario is not limited to traditional advertising; I also see it played out routinely in the digital marketing realm. Business owners all too often spend the lion’s share of time, money and effort attracting qualified traffic to their website, with little planning aimed at turning that traffic into paying clients. For some mind blowing statistics about lead response, check out Jerod’s blog post .

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Posted in SEO

The Secret to Lead Response Management

Jerod Rushin

Did you know 71 percent of leads generated are usually wasted?  Companies generally struggle with finding the best way to qualify and manage leads. Thanks to a recent study, we might have a solution. teamed up with the Harvard Business Review to compile 15,000 unique leads and 100,000 call attempts over three years from companies that respond to web-generated leads.  I, myself, took a look at the data in an attempt to determine how quickly and how often a sales rep should respond to leads and reduce the 71 percent of wasted leads.

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Posted in Marketing Strategy

How to Use Instagram for Business Marketing

Brittany Smith

You see your friends post on Instagram every day, but probably don’t think too much about how businesses can use this useful app for their social media marketing campaigns.

Instagram’s popularity among users has risen by 25 percent since December 2013, and it is a great way to reach the younger demographic. Companies are seeing a higher user interaction rate on Instagram than Facebook or Twitter, and it has become the favored platform.

#hvactalk, instagram marketing


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Posted in Social Media

Building Engagement for Your Company with Hashtags

Karina Khemani

Hashtags (#) have become such a huge part of social media today. They originally formed on a platform called Internet Relay Chat to group messages, content, images, and video into categories. When Twitter began to use hashtags they became a worldwide phenomenon. Hashtags are not just for personal use, but social media marketing as well, and they are a great way to help build your brand and grab develop awareness for your company. Today, hashtags are used on other social media websites such as Facebook and Instagram. I have seen countless Facebook and Instagram posts to bring attention to weddings, bachelorette parties, baby showers, bridal showers, sports events, conferences, business events; no matter what type of event, you can find a creative way to hashtag it.

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Posted in Social Media

Understanding Conversions in Google AdWords


Are you advertising on Google AdWords? If so, do you understand the difference in how conversions are reported? For anyone unfamiliar with Google’s online search engine advertising platform Google AdWords, you can visit this link for a quick overview:

Google updated how conversions are reported in AdWords in late February 2014.  Conversions (1 per-click) became Converted Clicks, and Conversions (many-per-click) changed to just Conversions. To break it down, Conversions (1 per-click), now Converted Clicks, seeks only to report on the individual number of conversions actions, while Conversions, the old (many-per-click) reports on the total number of purchases. A quick example is this, a user visits your site by clicking an ad, and purchases two products.  Google would report that transaction as one Converted Click, and two Conversions.

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Posted in Internet Marketing Updates, SEM

5 Steps to Developing an Effective Social Media Strategy

Jocelyn Juhan

Throughout life, you are taught about basic life necessities, such as water, shelter, food and clothing. Just as in life, there is an ideal balance when it comes to your content strategy. Before you get carried away with blogs and other marketing fillers, remember that your brand will only be as strong as the platform on which it stands.

The social media market is flourishing like never before. As more and more businesses enter the digital marketing world, many are realizing that content is of the essence. While “content marketing is king” of the digital world and the key component of a successful social media campaign, there are five core principles that you should focus on to ensure that you are maximizing your social media potential.

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Posted in Content Strategy, Social Media

Google Releases PayDay Loan 3.0: Who Is Affected?

Jason Corrigan

Google’s head of wPayDay Loan - Cardinal Web Solutionseb spam Matt Cutts announced the release of PayDay Loan 3.0 yesterday afternoon on Twitter.

“It’s rolling out now,” said Cutts.

Cardinal Web Solutions announced and dissected PayDay Loan 2.0 less than one month ago. While not related to Google’s Panda or Penguin updates, that version was aimed at identifying and targeting spammy websites dedicated to the porn, pills and casino markets.

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Posted in Internet Marketing Updates, SEO

Digital Summit Atlanta: Community Engagement is Key

Chelsea Yearous

 As an up-and-coming marketer, I found the 2014 Digital Summit to be fascinating and exciting. I had the opportunity to learn from so many marketing experts, but my favorite part was listening to the founding editor of The Huffington Post and Co-Creator of HuffPost Live, Roy Seykoff. His presentation began with a picture of his face self-imposed on Miley’s body from her infamous “Wrecking Ball” video, and from there I knew this guy was crazy and I liked it.

Digital Summit-Roy SeykoffAccording to Roy, HuffPost Live was created because people don’t want to be talked at anymore; they want to engage in a conversation. HuffPost Live allows viewers to interact and discuss current topics via Google+ or Skype, eight hours a day/five days a week.

Mobile technology allows viewers to join the conversation virtually anywhere, at any time. Roy shared a statistic that blew my mind: 42 percent of YouTube videos are watched on a phone. Two years ago it was six percent. Marketers have to adjust to the constantly changing communication channels and how people are using them. Continue reading “Digital Summit Atlanta: Community Engagement is Key” »

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