Over 92 percent of consumers rate appearance as the top factor in their purchasing decision. With such a huge emphasis on looks, the colors used on your website could be the difference between digital failure and success for your brand. Yes, it’s that important.
Using Colors for Primary, Complementary and Action Roles
Primary colors are the basis of your website. They are the colors featured prominently throughout the design, and they define what direction your website is going in.
Complementary colors do just that, complement the design. They serve as accents, lightly (or boldly) emphasizing the design and style of the website.
Action colors force a response from users and are primarily used for the call-to-action. They alert visitors to a sale, sign-up or info block that is of immediate importance. These colors may blend with the design, but should always stand out enough — whether through color, shape and/or size — that they command attention.
Continue reading “Color for Web: Once Bitten, Color Shy? How to Use Cool Colors for Your Website” »
SEO can make a huge difference when trying to turn website visitors into patients.
When choosing a dentist people no longer rely on the yellow page ads in their phone book, they go straight to Google and search for dentists in their area. Then, depending on which dentist offices pop-up first from their search, they check out their websites and then make an appointment. The question is, how can you make sure your website is the one they check out? That’s where SEO comes into play.
Continue reading “Turning Your Website Visitors Into Patients” »
Sometimes it’s important to leave the nest and partake in fun team bonding activities! Yesterday, our CEO decided to take the Cardinal Team out for rock climbing at Stone Summit. It was a great time, and an even better work out with everyone climbing the walls that reached up to 60 feet high! It was awesome to see everyone support each other and help guide one another on their way to reaching the top of the walls. I think we all left with sore arms and a great sense of accomplishment, which clearly means we had a blast! It’s pretty safe to say that we can all add amazing rock climbing skills to our résumés.
Check out some of the great pictures we took while climbing the walls!
Continue reading “It’s The Climb!” »
Since beginning my career in search marketing back in 2008, I have had the unique opportunity of working for multiple agencies that run the gamut from small start-ups to established, international conglomerates. In this time experience dictates that each company, regardless of size or resources, faces similar pain points when it comes to growing in size and increasing revenue, while also preserving a culture that maintains employee morale.
Typically, large agencies struggle with providing an environment that engages its employees in ways that make them feel directly involved with the company’s growth. On the other hand, small agencies waste a considerable amount of time, energy and money in trying to build a facade that allows them to be seen as competent while their services suggest otherwise.
Each company faces these struggles at some point in its development but the difference between search marketing agencies that succeed and those that do not lies directly with the systems and culture that its management employs and actively works to maintain.
For me, I moved from Los Angeles, CA to Norcross, GA to serve as the Director of SEO for Cardinal Web Solutions because it was clear to me upon review that they had something that was different; something that set them apart from everyone else I had previously worked with or heard of. That difference is how Cardinal approaches its clients’ online development, as well as its own internal growth.
Continue reading “I Believe In Cardinal Web Solutions” »
In today’s consumer market, 85% of purchases happen within a 15-mile radius of the consumer’s home or place of work. It is now more important than ever that National Brands tap into local online markets to maximize visibility, create brand awareness, and increase profitability. National Brands with local marketing strategies are predicted to increase profitability by 15-20% in the year 2015. So why not get ahead of the competition by developing a local strategy for your national brand today?
Continue reading “Thinking Local for National Brands” »
In previous posts, you may have heard me refer to certain technologies as “magic.” On occasion, I find myself struck by the wondrous superpowers that humans currently wield. Growing up, whenever I had a question about history, or the spelling of a word, or any tidbit of information that I had yet to possess, the standard answer from my parents and other adults was: “Look it up!” To this day, I often wonder if this was because they believed I would better retain the information by actually looking up the answer myself, or perhaps they did not know the answer and this was their way of deflecting my question.
Either way, I grew up just prior to digital media and all of its handy access points that we currently enjoy. This means that “looking something up” involved locating a book or other source that MIGHT contain the information I was seeking. If we did not have this source in the house, it meant a trip to the library.
Note: For those of you born in the 1990s or later, a Library [lahy-brer-ee, -bruh-ree, -bree] is a building where books, periodicals, and other reference materials are stored. This is the place where everyone used to go to get information. There is a REALLY nice one in Washington D.C. that I would recommend visiting should you be in the area.
Continue reading “Keep The Magic Alive” »
Have you ever left a business meeting feeling like you were no closer to reaching a solution than before the meeting? This is how I felt a few weeks ago.
Earlier this month I was on a call with one of our larger clients and the heads of digital marketing for one of the largest companies in the United States. The call was intended to be a frank discussion of how said company was screwing up a program and in turn screwing our client out of big marketing dollars.
What it ended up being was our client presenting all of the issues with the program for an hour and then some corporate schmuck saying a bunch of marketing jargon to keep his job safe. We put over a hundred hours of work into the presentation and the result is that we are no closer to finding a solution than we were before.
Why? It’s simple – because corporate folk would rather keep their jobs than work to actually improve their companies.
Continue reading “5 Ways Corporate Bulls#!% Speak is Ruining American Businesses” »
If you ask any of my fellow Cardinals about me, they’ll tell you I’m constantly taking typical conversation and turning it into a rap lyric. I’ve always been a big hip hop fan, and love the word play some artists are able to use. One afternoon, I heard a new song and wanted to look up the lyrics. So, I went to Google and typed in ‘rap genius’ (my go-to site for lyrics) and the name of the song. I didn’t see Rap Genius on the first page, but didn’t really think twice about it; I found the lyrics on another site.
A couple days later, I found that Rap Genius (http://rapgenius.com/) had been hit HARD with a manual spam action by Google.
How did this happen?
Rap Genius invited bloggers to join its “Rap Genius Blog Affiliate” program. John Marbach, the founder of email filtering startup Glider, emailed in asking for details. Rap Genius offered to tweet links to his blog in exchange for him placing a series of links to Rap Genius’ Justin Bieber lyrics on his blog. The links were designed to trick Google into giving Rap Genius better result rankings on searches for lyrics to songs from Bieber’s new album.
Continue reading “Google vs. Rap Genius” »
Recent reports suggest rumors that Yahoo is taking measures to get themselves back in the search game. Marissa Mayer, Yahoo CEO, has taken lead on two projects with the aim of reestablishing Yahoo’s in-house search engine technology. Code-named: “Fast Break” and “Curveball”, these projects are poised to offset and disrupt the search engine marketplace.
Continue reading “Yahoo! Takes the Mound and Throws Us a Curveball” »