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Over the last 20 years the internet has changed the way we communicate, consume information, collaborate and purchase goods. The rate of disruption continues to grow at an exponential rate.  One area that affects both B2B and B2C is E-Commerce. Ever since Jeff Bezos quit his hedge fund job in 1994 and started Amazon out […]

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To be characterized as content marketing the advertisement must have specific qualifiers.

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The ball has dropped and a new year is underway. It’s time to reevaluate our marketing strategies for the new digital market. Keep in mind that the SEO basics haven’t changed; you still need content, backlinks and well-optimized meta...

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SEO

While we have all heard “an apple a day keeps the doctor away,” the real fruit of the healthcare industry today is social media. Social media is a bridge connecting people, ideas and emotions to answers. Possibilities. Healthcare is...

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In the past year there were plenty of marketers and brands alike that felt personally victimized by Google at one point or another. The strategic shift back to user experience with visibility has been pushing marketing in a new...

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View the story “The Best Engagement Stories of 2014″ on Storify

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Of course you’ve heard about how businesses can benefit from being on social media, but have you ever considered what it takes to successfully implement a campaign? Previously, we discussed building a social media calendar each month. Because social...

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The sales cycle for healthcare tends to be longer than most other B2C verticals. As such, it is important to take a multi-faceted approach with a range of touch points for the different stages of the conversion process. Awareness...

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Posted in
SEM

Building a digital marketing strategy in 2015 is imperative. It is estimated that 75 percent of marketers are increasing or keeping their Digital Marketing budgets due to the substantial and consistent ROI. There is also a projected 12 percent increase in...

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What is the proper etiquette of link building you ask? Google has made it very clear that there are “to-do’s” and “to-don’ts” when it comes to placement and utilization of linking as a whole. It would be absurd to...

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