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What are On-Site Elements. … and Why do They Matter? On-site elements are the basic features of a webpage that help search engine crawlers, as well as actual users, discern what exactly a page is about. Certain elements — title tag, URL and meta description — appear on search engine results pages (SERPs) as “snippets” […]

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Social media — something once thought of as a means of disconnecting people — is now becoming one of the main lifelines keeping people from different cities, backgrounds and generations connected. Creating content and manipulating it to each social...

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View the story “Marketing Lessons from #MyMixify” on Storify

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Know the Price We have discussed what to look for in a paid search team and what services the team should offer. Now it’s time for the million dollar question. … how should you pay for paid search management?...

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What does that even mean and why is it important? Maximizing your online presence means getting the most return for your online efforts. Cardinal Web Solutions can help you maximize your efforts because we understand your time is valuable...

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Services Like everything in life, when investing in a paid search team, you want to know exactly what your money is getting you. From Part 1: How to Hire a Paid Search Team, you learned what to look for when choosing a company to work with, but, in order to make an informed decision about […]

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When it comes to paid search companies – there is no ‘one size fits all’ approach. Different businesses and clients have different needs. If you are serious about hiring a quality team – as you should be – make...

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SEM

Have you ever wondered, “How can I effectively optimize my paid search accounts if the only data I have is conversions from contact us form leads?” Well, there are several options out there to capture additional conversion data, and...

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Digital marketers are coming to find that the most effective way to keep up with Google is to stop chasing the white rabbit – i.e. adapting to each of the search engine’s 500+ algorithm updates each year – and...

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Lets face it, sales is getting harder. Consumers now go through about 57 percent of the purchasing process before ever talking to a sales person. The question that most sales teams are asking themselves is, “How do we influence...

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