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In his book Outliers, Malcolm Gladwell says that it takes 10,000 hours to become an expert in a subject. Maybe you’ve read it? Or maybe you’ve heard the Macklemore song? Regardless, 10,000 hours is a significant amount of time to dedicate something. In case you were wondering, that is roughly 416 days at a 24-hour […]

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Social media has become as important to health care as good bedside manner. For your practice, social media can help you gain new patients, strengthen relationships with current patients and even help you create ‘brand ambassadors’ – patients who...

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Over the last 20 years the internet has changed the way we communicate, consume information, collaborate and purchase goods. The rate of disruption continues to grow at an exponential rate. One area that affects both B2B and B2C is...

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To be characterized as content marketing the advertisement must have specific qualifiers.

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The ball has dropped and a new year is underway. It’s time to reevaluate our marketing strategies for the new digital market. Keep in mind that the SEO basics haven’t changed; you still need content, backlinks and well-optimized meta...

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SEO

While we have all heard “an apple a day keeps the doctor away,” the real fruit of the healthcare industry today is social media. Social media is a bridge connecting people, ideas and emotions to answers. Possibilities. Healthcare is growing at a rapid pace, but the sphere of influence driven by social media is growing […]

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In the past year there were plenty of marketers and brands alike that felt personally victimized by Google at one point or another. The strategic shift back to user experience with visibility has been pushing marketing in a new...

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View the story “The Best Engagement Stories of 2014″ on Storify

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Of course you’ve heard about how businesses can benefit from being on social media, but have you ever considered what it takes to successfully implement a campaign? Previously, we discussed building a social media calendar each month. Because social...

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The sales cycle for healthcare tends to be longer than most other B2C verticals. As such, it is important to take a multi-faceted approach with a range of touch points for the different stages of the conversion process. Awareness...

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SEM

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