Last week marked my first 30 days with Cardinal. That is hard to believe right? Yeah, I thought so too. It has been a crazy ride thus far and it will likely continue to be crazy (in a good way). I have already experienced so much in my short time here: the celebration of Cardinal’s fourth year in the biz, big wins for our clients, and a not so near death experience – check out our group picture on our team page and let your imagination take over. To say the least, a lot has happened in the past 30 days, but no 30 days doing anything would be complete without taking as step back to reflect and review. Continue reading “My 30 Day Review…of Cardinal” »
Do You Own Your Website? (Part 3: Google Analytics)
This is part 3 of a 4-part series explaining the importance of maintaining ownership of your various web properties and how to keep them under your control. This section will focus on your Google Analytics account.
Want to read from the beginning? Read the intro here.
This very issue has changed drastically in recent months; in fact, I’ve had to completely rewrite this from my first draft as a result. Although the changes have not yet rolled out to every account, for the sake of brevity, I am going to focus on the remaining issues and new user management system for Google Analytics, rather than the old problems that have already been addressed by these changes.
If you have questions specifically regarding the old system, let me know in the comments, and I will do my best to answer them.
Continue reading “Do You Own Your Website? (Part 3: Google Analytics)” »
Tagged with: google analytics
Posted in Blog
What Is Converged Media?
Discovering Your Media Trifecta
Converged Media is the combination of your paid, owned, and earned media. Which begs the question: what is P.O.E. (paid, owned, and earned media)?
Tagged with: advertising, converged media, earned media, facebook, google, LinkedIn, media strategy, owned media, paid media, pinterest, ppc, SEM, social media, social media marketing, twitter
Posted in Blog
Do You Own Your Website? (Part 2: Site Files, Databases & Hosting)
This is part 2 of a 4-part series explaining the importance of maintaining ownership of your various web properties and how to keep them under your control. This section will focus on your site files, databases, and hosting account.
Want to read from the beginning? Read the intro here.
What are these things that you speak of?
Site Files – These are the files and folders that make up your website. They can include templates for the structure of the site, images, stylesheets, possibly content (depending on how your site is set up), and many other types of files.
Databases – A database is sort of like a spreadsheet. It is a collection of data and content for your site. Not every site has a database, but if your site uses a content management system (CMS), such as WordPress or Joomla, than you can be sure that it does have one. Databases for these and other common CMSs are typically managed through MySQL and PHPmyadmin.
File Transfer Protocol (FTP) or Secure File Transfer Protocol (SFTP) – These are common methods of transferring files between your computer and a server hosted online. You can use your FTP login information in conjunction with an FTP client such as Filezilla to access the files on your site or add new files.
Hosting – Your hosting account is where your site is stored, like a lot where you build a house. Your domain name is pointed to your hosting account. It is usually relatively easy to move a site from one hosting account to another if necessary. There are many different companies that offer hosting, such as HostGator or BlueHost. Personally, I recommend choosing a hosting company that has cPanel installed, which is one of the main reasons why I do not recommend GoDaddy for hosting.
Email Hosting – This is where your email accounts are hosted. It is possible to host your website and your email on one account, but I don’t recommend it. We’ll talk more about this later.
Do I need to own ALL of them? What does it even mean to own these things?
Continue reading “Do You Own Your Website? (Part 2: Site Files, Databases & Hosting)” »
Game of Thrones: The Quest for the Silicon Throne
As season three of our favorite show, Game of Thrones, comes to an end, we were wondering what it would be like if the search engines were in an episode fighting for the Silicon Throne. Here’s what the dynamics of the realm would look like…
Continue reading “Game of Thrones: The Quest for the Silicon Throne” »
Posted in Blog
Do You Own Your Website? (Part 1: Your Domain Name)
This is part 1 of a 4-part series explaining the importance of maintaining ownership of your various web properties and how to keep them under your control. This section will focus on your domain name.
Want to read from the beginning? Read the intro here.
What is a domain name?
Your domain name is the address a visitor types in to go to your website. On this website, the domain name is cardinalwebsolutions.com. Your website is not stored on the domain; the domain just points to the hosting account where the website really is stored (we’ll talk about that later).
Why is it important to own your domain name?
First of all, let me get something straight with you here. You do need a website. The only kind of company that does not need the website is the kind that is non-existent.
Continue reading “Do You Own Your Website? (Part 1: Your Domain Name)” »
Tagged with: domain name, web development, websites
Posted in Blog
Do You Own Your Website? (Intro)
As the Director of Design & Development here at Cardinal Web Solutions, I often find myself working with other web companies on behalf of our clients. Typically, this is the company that first designed the client’s site, their past marketing company, or a company that they may be currently working with for services other than those provided by Cardinal.
I am happy to report that most of these other companies are pretty easy to work with and, like Cardinal, have the client’s best interests at heart. However, I have also seen many a client seriously cheated or harmed by other companies, with effects that range from inconvenient to devastating.
Think I’m exaggerating? I once saw a software company that had worked with a one-man SEO company known for some questionable tactics. Surprise: the results were not good, and the client fired their SEO. In an act of revenge, their former SEO redirected their domain (which he owned) to point to a hip-hop music video on YouTube instead of their website. The result: many lost customers posting “How did I get here?” comments on the video.
So how do you protect yourself in this penguin-eat-panda world wide web?
Tagged with: web development, websites
Posted in Blog
How do I know my competitors aren’t just clicking on my ads all day?
“How do I know my competitors aren’t just clicking on my ads all day?” This is a question I hear on a regular basis when talking with clients and prospects. While there is validity to their concerns, Google has safeguarded against some of this and, like most things with Google, we have to trust and not bite the hand that feeds us.

Illustration by Brian Diefenbach, from westernherald.com
Google has created a page on their Adwords Help section that explains this fully. They refer to this kind of traffic as “Invalid Traffic”. They put business owners to ease by explaining, “Invalid traffic refers to clicks and impressions on AdWords ads that we suspect aren’t the result of genuine customer interest. Examples of invalid traffic include clicks and impressions performed by automated tools, as well as accidental clicks – for instance, if someone double-clicks your ad. We don’t charge you for invalid clicks and impressions because we think they have little or no value.” (Click here to read further.)
They go on to note examples of invalid traffic, which include the following:
Continue reading “How do I know my competitors aren’t just clicking on my ads all day?” »
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Google Penguin 2.0 Is Now Live
Matt Cutts announced last week that a new Penguin update would be rolling out around Memorial day? weekend. Well, it’s official. Penguin 2.0 rolled out yesterday afternoon as part of an ongoing battle Google has with spam.
In Matt Cutts blog, he explained that about 2.3% of English-US queries are going to be affected to the degree that a regular user might notice. The changes have also finished rolling out for other languages world-wide. “The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”
Continue reading “Google Penguin 2.0 Is Now Live” »
Tagged with: google, Matt Cutts, Penguin 2.0, seo
Posted in Blog
Yahoo Acquires Social Media Site Tumblr
On Sunday, it was announced that Yahoo had finally reached an agreement to buy the popular social media platform Tumblr. Rumored since the beginning of May, the acquisition was made at 1.1 billion in cash. The deal is seen as being a part of a new push by Yahoo CEO Marissa Mayer to update and advance the company that has been seen a lack a relevance in recent years. It is however a bold move for the company and shows the importance of creative social media.
Continue reading “Yahoo Acquires Social Media Site Tumblr” »
Tagged with: business, design, google, Marissa Mayer, social media, Tumblr, Yahoo
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