Great Partners: The Key to Great Success

Great partners lead to great success for everyone involved. In a recent routine stop in to for an oil change, I was reminded of why I have continued to patronize…

When Growth Leads to a Changing Company Culture

Strategy and technology are important to business, but neither impacts the future of an organization like culture. Countless organizations with a great product or service have failed simply because they…

What it Means to be a Pacesetter

Cardinal was recently named 56th in the Atlanta Business Chronicle’s 2014 Pacesetter Awards. This award recognizes the top 100 Atlanta companies based on a mix of criteria that measure the…

Keep The Magic Alive

In previous posts, you may have heard me refer to certain technologies as “magic.” On occasion, I find myself struck by the wondrous superpowers that humans currently wield. Growing up,…

SEO Makes the Phone Ring for Local Service Businesses

It is no secret that consumers rely on a Google search to find the businesses in their area that fill their needs. Whether you are offering home services, automotive, legal,…

Earn more by working for free!

If only I had taken advantage of an internship or five while in college and just after, maybe I could have avoided some of the awkward job interviews early in…

There is no such thing as “Easy SEO”

As Google continues to update the search algorithm, cries that SEO is dead echo online and elsewhere. This has been the case with the Panda and Penguin updates, and Hummingbird…

A Lesson from Walter White.

While the product being manufactured is deadly, and the casualties resulting from the operation have been tragic, Walter White has always taken pride in process and quality. As the final…

Despite Changes to Gmail, Email Marketing will Survive.

The Email Marketing Apocalypse? The new Gmail tabs layout has many email marketers questioning their future. While the change certainly raises some questions, this is certainly not the end of…

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