Hashtags (#) have become such a huge part of social media today. They originally formed on a platform called Internet Relay Chat to group messages, content, images, and video into categories. When Twitter began to use hashtags they became a worldwide phenomenon. Hashtags are not just for personal use, but social media marketing as well, and they are a great way to help build your brand and grab develop awareness for your company. Today, hashtags are used on other social media websites such as Facebook and Instagram. I have seen countless Facebook and Instagram posts to bring attention to weddings, bachelorette parties, baby showers, bridal showers, sports events, conferences, business events; no matter what type of event, you can find a creative way to hashtag it.

Why Hashtag?

rules of the hashtag

Image Source: http://thedigitalelevator.com/

Hash tagging increases visibility for your business. For example, if you are throwing an event, a fun hashtag is a great way to promote it. Many people use social media today, and are spending hours on Facebook, Twitter, and Instagram. If you want to endorse your company or event, this will group all your media in the same area so it is easy for people to find information and communicate about your event.

Choosing a Unique Hashtag

Your hashtag should be different and catch the consumer’s attention. It should be concise and to the point, yet still memorable. A long hashtag can be distracting and steer the consumer from what you are trying to convey (and it will also take up too many characters). A good hashtag is something that gets everyone involved and pumped up for your event. A key thing to remember is to search for your hashtag before posting it, because there could be one just like yours but for a completely different topic. Once you create it, post it EVERYWHERE!

Making Connections

Once your hashtag is out and promoted on the web, you’ve invited consumers to engage with you about your business or event.  You will also be able to track the conversation to see what everyone is talking about. This is a great way to make new connections and learn from, and listen to your fans. Networking is key in the business world, and hash tagging will socialize and mobilize the event, increase social buzz and user participation, and attendees of your event will be able to communicate, and vice versa.

Digital Summit 2014

Cardinal recently attended the Digital Summit, a conference in Atlanta, Georgia. The goal is to educate and promote forward thinking and leadership in digital marketing and business. Their hashtag to promote the conference was #DSum14. It was short and to the point, attracting thousands of attendees as well as getting people all over twitter and Instagram to post free advertising about the event. Some of the speakers at the event even tweeted and were able to connect with the audience. After the event, those in attendance hit up social media and posted pictures along with their opinion of the conference. Hash tagging has proven to be extremely effective and a fun way to market your brand and attract your consumers. I am an active on Twitter, Facebook, and Instagram, and I love creating hashtags as well as looking at others. They have great potential to benefit your audience and increase engagement online with your customers and your fans.

How has hash tagging benefited your business goals?