IDEAS & INNOVATION

Sharing our expertise to help drive your results.

On-Page Optimization Tips to Boost Your Local SEO

There is so much constant and evolving debate over what constitutes as good (and bad) SEO. Now that Google has upped the ante on all things local, the virtual peanut…

Local SEO Competition is Heating Up, Learn How to Stay Ahead of the Herd

Local SEO has dominated the landscape for the better part of the last few years, meaning it’s becoming more and more challenging to rank for keywords relevant to your specific…

Are you Guilty of These SEO Tactics that Kill your Local Rankings?

For all the talk about SEO being dead, or at least severely wounded, there’s no denying the simple truth that if you want your business to flourish on the web,…

How Companies with Multiple Locations Can Use Empathy to Grow Their Brand

Back in 2004, Dove did something that was almost unheard of: it stopped using supermodel-like women in their advertisements, replacing these models with “real women.” This Real Beauty campaign had…

Want to Capture Mobile Prospects at the Right Time? Try These 4 Micro-Moment Tips

As much as you want to – and should – spend time perfecting the content of your messaging or ads, all that effort will fall by the wayside if the…

Is it Time to Start Targeting Cars as Your Next Mobile Marketing Strategy?

One of the foundations of marketing is to go where the customers are. In this mobile world, consumers have accepted that their phones and tablets are now fair game for…

Cross-Device Targeting 101: How to Reach Your Audience, No Matter the Device They Use

There’s no question that mobile marketing is a necessity in 2016, 2017, and beyond. Still, a significant number of people rely on laptops, desktops, and tablets at some point during…

What You Need to Know and Do About Facebook’s Clickbait Changes

We're sure you've seen it before, headlines that are designed to all but force you to click on a link to read more. Headlines like these are known as clickbait.…

How Your Brand Can Use Instagram Stories Across Each of Your Locations

Earlier this year, Instagram launched their newest feature – Stories – as a way to compete with the Millennial-loved Snapchat. Just like Snapchat, Instagram Stories allows users to upload/take photos…

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