IDEAS & INNOVATION

Sharing our expertise to help drive your results.

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How Companies with Multiple Locations Can Use Empathy to Grow Their Brand

Back in 2004, Dove did something that was almost unheard of: it stopped using supermodel-like women in their advertisements, replacing these models with “real women.” This Real Beauty campaign had…

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Want to Capture Mobile Prospects at the Right Time? Try These 4 Micro-Moment Tips

As much as you want to – and should – spend time perfecting the content of your messaging or ads, all that effort will fall by the wayside if the…

car-driver

Is it Time to Start Targeting Cars as Your Next Mobile Marketing Strategy?

One of the foundations of marketing is to go where the customers are. In this mobile world, consumers have accepted that their phones and tablets are now fair game for…

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Cross-Device Targeting 101: How to Reach Your Audience, No Matter the Device They Use

There’s no question that mobile marketing is a necessity in 2016, 2017, and beyond. Still, a significant number of people rely on laptops, desktops, and tablets at some point during…

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What You Need to Know and Do About Facebook’s Clickbait Changes

We're sure you've seen it before, headlines that are designed to all but force you to click on a link to read more. Headlines like these are known as clickbait.…

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How Your Brand Can Use Instagram Stories Across Each of Your Locations

Earlier this year, Instagram launched their newest feature – Stories – as a way to compete with the Millennial-loved Snapchat. Just like Snapchat, Instagram Stories allows users to upload/take photos…

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How the Right Image Strategy Can Breathe Life into Your Blog Posts

The fastest car on the planet is just a piece of junk if it doesn’t have the fuel to go from Point A to Point B. That’s exactly the premise…

seo-penguin

Google Algorithm Update: How Penguin 4.0 Will Impact Your Website’s Rankings

Because of this, Google’s recent Penguin 4.0 update has left a number of webmasters with some confusion and some questions. A bit about how this update will affect you and…

analysis

3 Proven Methods to Grow Your Multi-Local™ Brand With Programmatic Media

In reality, however, businesses of any size can use programmatic advertising. Programmatic advertising automates the process of advertisement purchasing by targeting specific audiences and demographics. Programmatic advertising makes it possible…

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