IDEAS & INNOVATION

Sharing our expertise to help drive your results.

orthopedist-patient

Healthcare Marketing Tips: How to Build Links Through Digital PR

Long before there was even the Internet, public relations professionals worked hard to build relationships and find press opportunities for their clients. Fast-forward to today, and PR pros still subscribe…

paid advertising healthcare

Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?

From PPC ads to social network advertising, deciding which type of paid digital advertising to use for your next healthcare marketing campaign can be a challenge. This guide covers the…

healthcare-technical-seo

How Healthcare Practices Can Use On-site Technical SEO to Build Search Engine Rankings

You might have heard the phrase content is king. While it's true that developing quality, unique content (like articles, podcasts, graphics, and videos) is key to getting found online, content…

healthcare-local

How Healthcare Practices Can Increase Their Presence in Google’s Local Maps

Ranking high on Google’s results pages is good but for healthcare practices- ranking high for Local Searches is far more important. In general, Google places a tremendous emphasis on local…

win-at-healthcare-marketing

Seven Ways to Win at Healthcare Marketing

People tend to go to the web before anywhere else when looking for health answers or looking for a new healthcare provider. By making the most of your presence online,…

healthcare-google

Google to display conditions related to symptoms described in searches. Its impact on you

Some 350 million daily searches on Google are related to medical symptoms. That is a lot of people turning to the web to find out what’s ailing them! As a…

patient-testimonials

Types of patient testimonials to use for your marketing

Instead, they turn to the words of others to help them come to a decision for their healthcare needs, in the form of: Reviews Testimonials We’ve talked at length about…

surgeon-patient

How Orthopedic Surgeons Can Use Social Videos to Capture an Audience

That’s why so many orthopedic surgeons invest thousands of dollars on TV ads. But there may be a more effective way to spend your money: social videos. Aside from being…

scheduling-calendar

How to Develop a Healthcare Social Media Calendar for Your Practice

Regardless of whether you run an entire hospital, or specialize in a specific field (such as plastic surgery or orthopedics), marketing is an integral part of growing your practice. The…

Ready to Rise Up on the Internet?

Fill out the form to get started!