IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Google Adds Health Information from Real Doctors to Knowledge Graph

According to Google, 1 in 20 searches are for health-related information. That seemed high to me at first but then I thought about the last time my son thought he…

Are Facebook Place Tips – The New Foursquare?

Last week Facebook released yet another new feature: Place Tips. This feature allows you to get some of the same information you currently get from Foursquare on Facebook. Most of…

Inbound Marketing & The New Path to Purchase

Lets face it, sales is getting harder. Consumers now go through about 57 percent of the purchasing process before ever talking to a sales person. The question that most sales…

Don’t Get Carried Away by Google “Pigeon” Update

It seems the minute you’ve gained enough knowledge to work the system, Google decides to throw you for another loop. July 24th marked a big day for SEO companies and…

Understanding Conversions in Google AdWords

Are you advertising on Google AdWords? If so, do you understand the difference in how conversions are reported? For anyone unfamiliar with Google’s online search engine advertising platform Google AdWords,…

Update: Google Predicts Ads in New, Odd Places

It seems that Google is always looking to pull another digital rabbit out of its bottomless hat. They seem to always be creating new and inventive ways to keep us…

There’s Something about Google Trends

There’s been big talk surrounding access to big data lately. If you’re unfamiliar with Google Trends, it is a great big data resource for keeping up with current search trends…

Yahoo! Takes the Mound and Throws Us a Curveball

Recent reports suggest rumors that Yahoo is taking measures to get themselves back in the search game. Marissa Mayer, Yahoo CEO, has taken lead on two projects with the aim…

Ask not for whom the bell tolls: SEO is still alive and kicking.

Remember Y2K? Perhaps you had a neighbor who hoarded non-perishable food and water in anticipation of a civilization abandoned by functional computer networks and plunged into chaos. Perhaps you were…

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