IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Turn Your Shopping Campaign Into A Lean Mean ROI Machine

Over the last 20 years the internet has changed the way we communicate, consume information, collaborate and purchase goods. The rate of disruption continues to grow at an exponential rate.…

There’s Something about Google Trends

There’s been big talk surrounding access to big data lately. If you’re unfamiliar with Google Trends, it is a great big data resource for keeping up with current search trends…

Secure Search and Its Effects on SEO Reporting

Everyone knows that Google is constantly changing its algorithm. First there was Panda, then Penguin, followed by Hummingbird. With all the updates, it’s important to know the impact it will…

How to better your SEO in 2014

Search Engine Optimization (SEO) as defined by Wikipedia “is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.” Visibility is often seen…

The Role of Digital Marketing in the Automotive Industry

  The automotive industry has departed from its notorious reluctance when it comes to emerging technologies, becoming a trendsetter for innovation. And this switch has definitely been influenced by the…

Search + Insight = ROI: Defining the ROI

SEO = Witchcraft? I’m convinced that people believe this statement. I’m not going to lie, we definitely perform magic here at Cardinal, but all of that digital magic is backed…

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