IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Don’t be a Victim to FOMO (Fear of Missing Out)

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How Negative Online Reviews Are Driving Away Your Referrals.

Despite my decade of experience helping market physicians and healthcare practices, I recently put myself in a novel position — that of the patient trying to choose a provider. With…

Marketing to Millennials: Insights for the B2B World

This is where millennials are today. With the popularity of social media outlets like Instagram, Twitter, Facebook and YouTube, individuals between the ages of 15-30 are more likely to attach…

Word From the Bird: February 2015

    Blogs   Social Media’s Growing Role in Healthcare Marketing- Jenny Grifenhagen Turn Your Shopping Campaign into a Lean Mean ROI Machine – Jared Ronis How to be a…

3 Simple Ways to Use Paid Search in Healthcare Marketing

Anyone who’s ever taken a shot at running PPC campaigns is at least somewhat familiar with the things that you should be doing if you want to turn a mediocre…

How to Win at Video Content Marketing for eCommerce Businesses

Are you using video content to promote your brand? If not, you should be. Major channels like YouTube and Vine are being used by businesses big and small to promote…

Online Reviews: The New Way of Marketing Your Medical Practice

When you’re looking for a doctor, you aren’t going to just go with the first one you find, right? So, where do you turn? You could ask friends, coworkers and…

Six Ways to Engage your Patients with Social Media

Social media has become as important to health care as good bedside manner. For your practice, social media can help you gain new patients, strengthen relationships with current patients and…

Social Media’s Growing Role in Healthcare Marketing

While we have all heard “an apple a day keeps the doctor away,” the real fruit of the healthcare industry today is social media. Social media is a bridge connecting…

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