IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Google Adds Health Information from Real Doctors to Knowledge Graph

According to Google, 1 in 20 searches are for health-related information. That seemed high to me at first but then I thought about the last time my son thought he…

Local SEO Strategies for 2015

The ball has dropped and a new year is underway. It’s time to reevaluate our marketing strategies for the new digital market. Keep in mind that the SEO basics haven’t…

Link Building: The Good, The Bad, and The Ugly

What is the proper etiquette of link building you ask? Google has made it very clear that there are “to-do’s” and “to-don’ts” when it comes to placement and utilization of…

Google Revamps Organic Search by Removing the Knowledge Carousel for Hotels, Restaurants, and Other Local Listings

Even Google makes mistakes, but it is relatively quick to fix them when it does. Marketers and searchers alike can celebrate because the local listing Knowledge Carousel is dead and…

To Blog or Not to Blog?

View the story “To Blog or Not to Blog ” on Storify

Implement Correct Robots.txt Files and Control Them to Maximize SEO

In order for your site to rank well on Google and other search engines it has to be well-organized and structured so that every page is easy to index. Search…

Keep Your Site Organized with Information Architecture

Have you ever visited a website for the first time and after about a minute of exploring it, you go back to the search engine and look at other results…

Make it Fast. Why Site Speed Matters

Most factors that search engines use to rank websites are related to content such as title tags, meta descriptions, headings and the main content itself. The SEO experts at Cardinal…

On-Site Elements; the Fundamentals of SEO

What are On-Site Elements. … and Why do They Matter? On-site elements are the basic features of a webpage that help search engine crawlers, as well as actual users, discern…

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