The pop culture phenomenon that is Black Friday is the biggest shopping day of the year. Eager shoppers camp out for days, set their alarms for ungodly hours and get into elbow fights with soccer moms – all just to get a discount. Others wait a few days until Cyber Monday or after the madness of Thanksgiving dies down entirely to check items off their list.

smartphone and tablet

If you are among those who after Thanksgiving cocktails and tryptophan could only muster the strength to tackle holiday shopping online and from your couch, you were not alone. Specifically, mobile shopping has catapulted over the years, contributing a 60 percent increase to Q3 sales from 2012. This Black Friday, tablets drove 14.4 percent of all online sales, and smartphones contributed 7.2, according to the IBM Digital Analytics Benchmark.

Industry leaders have long recognized this huge opportunity to make a little extra cash during the holidays, as well as throughout the year. These leaders include online shopping powerhouse Amazon, Home Depot and shockingly [wink] Apple, who saw a 76 percent revenue increase this Black Friday just from sales via mobile shopping. This statistic is consistent with a survey RetailMeNot reported that found that almost half of holiday shoppers said they were likely to shop this season on their mobile devices, men and people with children being much more likely. As for Cyber Monday, smartphones and tablets made up for one-third of traffic, according to USA TODAY.

How Can I Turn This into Profit for My Business?

Even if you didn’t specifically use a mobile device to shop this year, it is easy to recognize the convenience mobile sites offer. If you are a business owner, it’s time to get on board. Mobile apps are the obvious solution, but you can also make your Atlanta Web design responsive. Responsive design refers to websites that automatically resize and shift to best fit your device’s screen, giving viewers optimal reading and navigation. This is critical to online shopping because the biggest benefit behind it is the ease and quickness it offers. If you have to spend extra time aimlessly clicking around trying to find the same information on your device that you’d find on your computer in half the time or never at all, you might be better off tackling the crowds.

Consider what responsive design or a mobile app could do for your business. Apple achieved a 76 percent boost in revenue all in the course of one day; I wonder what you could achieve in the course of one year.