Cardinal was recently named 56th in the Atlanta Business Chronicle’s 2014 Pacesetter Awards. This award recognizes the top 100 Atlanta companies based on a mix of criteria that measure the growth of the company over a two-year period. Definitely an honor to be included with some of the brightest Atlanta-based businesses!
After receiving the award, I could not help thinking; aside from the awards ceremony and a mention in the Chronicle, what does this kind of growth and “pace-setting” really mean?
Cardinal is able to sustain growth at break-neck speed because we have the right people. Not only does a company need the right talent, but they need genuine people that are dedicated to the agency and its vision. At Cardinal, our vision statement is “To ignite growth fueled by targeted marketing solutions.” The goal of every employee is the same: GET RESULTS. Results are what our clients expect from us to fulfill the vision of their own companies, and this creates opportunities for the hardworking people within our clients’ organizations as well as the dedicated people at Cardinal. If the agency is not growing, then neither are the careers of the people within it.
In addition to being a key part in the growth of our clients’ businesses, being a pacesetter also means being a part of the community that supports us. Cardinal has always been committed to pitching in wherever there is a need. We are active participants in Hands on Atlanta and Toys for Tots as well as C5 Georgia which has amazing success giving at-risk youth the learning tools they need to succeed. We have also worked with Books for Africa and other locally based charities that often just need a few hours of help from able-bodied volunteers to keep their cause moving. Writing a check can be helpful, but rolling up our sleeves and getting things done in the community often has a bigger impact.
Adaptability and a universal sense of urgency are also key factors in sustaining fast-paced growth. In our industry things change constantly, which is why the strategies we use from one client campaign to the next must be unique and tailored to that business. Additionally, the methods we use for implementing these strategies must constantly be evaluated and analyzed for effectiveness in driving results.
Everything we do is purposeful and every contributor within the agency is highly valued and appreciated. We take great pride in watching our clients’ businesses grow as well as our own, and we never take for granted the trust that is placed in our hands by any client, from a small local business to a large enterprise organization.
Thank you to the Atlanta Business Chronicle for the honor, to our clients for your loyalty and the Cardinal team for your tireless work. We are grateful to be named a Pacesetter, it means we are living up to our vision, and we have only just begun!