Often, the box will pop up when someone Google’s a question that can be answered in a sentence or two. This box pulls content from a relevant site, then credits the source at the bottom. Since this answer is the first thing that a person with a legal dilemma will see, it can be in your best interest to be the one to provide that answer.
A few common practices can help you optimize your content for inclusion in the Quick Answer Box:
1. Create quality content on topics that are interesting to your readers.
When people post legal queries on Google, they are often looking for specific information or advice. For instance, people who have gotten a DUI will want to know more about possible fines, suspended licenses and other possible consequences. Create blog posts or reference pages that address the common questions that people ask when they come to your practice.
2. Include location information in your answers.
It’s not just that laws in areas like liability and personal injury vary from place to place. People who are looking up information about a legal issue are also quite likely in the market for someone to help them solve it. By including location information in important areas of your post, such as in header tags, you can optimize your content so that it shows up in local queries. This can help you significantly with local optimization. After all, you don’t need to be the top reference in the entire country. You just need to be near the top among the people who are likely to become your clients.
3. Include the answer to likely questions high in your content.
Search engine spiders and potential customers are not likely to scroll through a long blog post searching for the answer to a single, discrete question. To capture interest right away, answer the query in plain, to the point language in the first couple of sentences. This makes Google more likely to choose your content for their Answer Box and clients more likely to look more at your site to find more information about their legal dilemmas.
4. Work on building the authority of your site.
The text in the Google Answer Box often comes from a site that Google considers an authority site. These are sites that have large audiences that come back to their content again and again. You can increase your own site’s authority by consistently producing detailed, helpful content. Include high quality images when appropriate. Cross promote on your social media channels to increase your audience. Over time, your site will be considered higher quality by the search engine and more likely to be included in the Quick Answer Box.
5. Create an FAQ page.
Make a page that gives concise answers to all of the questions you are commonly asked by people seeking your services. When appropriate, link the FAQ answers to longer articles or blog posts that answer the question in further depth. This is a great resource for potential clients and also makes it more likely some of your answers will make it into the Answer Box.
6. Tackle questions no one else is answering.
If you go for only the most common answers, you will have too much competition to consistently win a spot in the Quick Answer Box. By delving into more specific and unusual legal issues, you can increase your chances of your answers and a link to your page showing up at the top of the search engine results
As the way that Google presents information to searchers changes, businesses will have to change to stay relevant. By making as much of your content Quick Answer Box ready as possible, you can stay ahead of the curve and get an advantage over your competitors.