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How Companies with Multiple Locations Can Use Empathy to Grow Their Brand

Back in 2004, Dove did something that was almost unheard of: it stopped using supermodel-like women in their advertisements, replacing these models with “real women.” This Real Beauty campaign had…

Reinforce Your Brand through Content Marketing

Thinking of a company as a person isn’t instinctual, but whether you have an upbeat cartoon tiger, a redhead who eats fast food constantly and is a beanpole, or no…

How Brand Storytelling Improves Sales and Audience Engagement

At the heart of internet marketing is the idea of storytelling. As is the case with any good storyteller, brands need a compelling hook to engage audiences. A study done…

How to Approach Negative Online Reviews

In today’s ever-evolving digital world, information travels lightning fast. One bad review, tweet, or Facebook post can create a PR nightmare. If mishandled, a company’s response to negative online reviews…

Marketing 101: Tips from Steve Jobs

After watching “Jobs,” I was instantly motivated to share all the life lessons of the late tech guru – most importantly his marketing tactics. At the beginning of the movie,…

Style x Substance: The Business of Aesthetic

What your company looks like is arguably one of the most, if not the most, important part of business. Good design can say everything. How your business carries itself, what…

Why Branding is More Important Than Ever in 2013

Competition This one should come as no surprise. It is the reason branding came to exist in the first place! Of course today the competition is much, much, stiffer, especially…

Leveraging LinkedIn: How to Make It Work for You

Many of us are aware of the power of social media, but one often overlooked powerful tool in your social media tool kit is fully leveraging the power of LinkedIn.…

Mobile Sites and You – 5 Reasons you need one

The Mobile Shift As personal computing has gotten exponentially more powerful, there has been a major paradigm shift to mobile computing. In fact, as Jason pointed out in a previous…

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