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Are You Keeping Up with Facebook Advertising?

Advertising has changed drastically in the past decade. Unfortunately, the way that businesses think about advertising is lagging. Traditionally media ad spots were purchased through mediums like television, print and…

Drive Engagement with Storytelling Through Social

Does your advertising tell a story to entice your potential consumers? Often times an ad will use the call to action (CTA) method of directly telling a consumer to “Click…

Going Dark on Facebook is Not a Bad Idea

Facebook is continuously changing its algorithm to level the playing field for online advertisers. Previously, Facebook and other social media outlets were used for free advertising. The tactic was simple:…

How to Approach Negative Online Reviews

In today’s ever-evolving digital world, information travels lightning fast. One bad review, tweet, or Facebook post can create a PR nightmare. If mishandled, a company’s response to negative online reviews…

What Is Converged Media?

Discovering Your Media Trifecta Converged Media is the combination of your paid, owned, and earned media.  Which begs the question: what is P.O.E. (paid, owned, and earned media)?

Social Media Predicts Grammy Album of the Year

And the Album of the Year goes to… Mumford & Sons album “Babel” was the winner. Just by looking at the social media following of all the nominees that were…

Businesses must prepare for upcoming changes to Facebook

Communicating with current customers and reaching new ones on Facebook is about to change dramatically. This is not news, but more of a friendly reminder to those that have not…

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