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Make it Fast. Why Site Speed Matters

Most factors that search engines use to rank websites are related to content such as title tags, meta descriptions, headings and the main content itself. The SEO experts at Cardinal…

Don’t Get Carried Away by Google “Pigeon” Update

It seems the minute you’ve gained enough knowledge to work the system, Google decides to throw you for another loop. July 24th marked a big day for SEO companies and…

The One That Didn’t Get Away: Re-Engage Your Leads With Remarketing

What is Remarketing? Even if you’ve never heard the term “remarketing”, you’ve seen it in action by now. We’ve all been caught off guard by the continuous stream of web…

How Hotels Can Optimize Use of the Google Carousel

If you have recently Googled something similar to “hotels in Atlanta,” then your search results were displayed in the Knowledge Graph Carousel. The Knowledge Graph Carousel is a newer feature Google uses to display…

Update: Google Predicts Ads in New, Odd Places

It seems that Google is always looking to pull another digital rabbit out of its bottomless hat. They seem to always be creating new and inventive ways to keep us…

Maintaining Your Business Listings for Location-Based Searches

Have you ever searched for a nearby restaurant, driven to the location provided by Google search results, and ended up in an empty parking lot with an angry stomach? Whether…

How to Implement Robots.txt on Your Site

As we learned from Beth’s post about the Robots.txt, before Google’s search engine spider “Googlebot” crawls a site it accesses the Robots.txt to determine which URLs it is not allowed…

Google vs. Rap Genius

If you ask any of my fellow Cardinals about me, they’ll tell you I’m constantly taking typical conversation and turning it into a rap lyric. I’ve always been a big…

Yahoo! Takes the Mound and Throws Us a Curveball

Recent reports suggest rumors that Yahoo is taking measures to get themselves back in the search game. Marissa Mayer, Yahoo CEO, has taken lead on two projects with the aim…

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