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Part 1: How to Hire a Paid Search Company

When it comes to paid search companies — there is no ‘one size fits all’ approach. Different businesses and clients have different needs. If you are serious about hiring a…

KPIs That Really Matter In SEO Reporting

As we all know, SEO is an ever-changing industry full of penguins, pandas and hummingbirds. Sometimes it is hard for even the best SEOs to stay up-to-date on what is…

Search + Insight = ROI: Defining the ROI

SEO = Witchcraft? I’m convinced that people believe this statement. I’m not going to lie, we definitely perform magic here at Cardinal, but all of that digital magic is backed…

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