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How Companies with Multiple Locations Can Use Empathy to Grow Their Brand

Back in 2004, Dove did something that was almost unheard of: it stopped using supermodel-like women in their advertisements, replacing these models with “real women.” This Real Beauty campaign had…

The Essentials of Content for B2B Marketing

As a B2B company, you don’t have always have access to the same tools for marketing your product or service that a B2C company has. There will be no aisle-end…

Building the Foundation for a Content Calendar

Most people assume that building a content calendar requires writing a simple Facebook status update and incorporating the same simple message across other social media channels like Twitter, Google+, LinkedIn,…

How Brand Storytelling Improves Sales and Audience Engagement

At the heart of internet marketing is the idea of storytelling. As is the case with any good storyteller, brands need a compelling hook to engage audiences. A study done…

Social Media Marketing for Private Practices

A solid social media marketing strategy is a great way to grow your dental or clinical practice and is something you should be implementing. I’ll start with the biggest reason…

How to Approach Negative Online Reviews

In today’s ever-evolving digital world, information travels lightning fast. One bad review, tweet, or Facebook post can create a PR nightmare. If mishandled, a company’s response to negative online reviews…

The Digital Apocalypse

Zombies have slowly but surely taken over our lives! Metaphorical zombies, that is. Now that the hit TV series “The Walking Dead” is FINALLY back for its fourth season, I’ve…

What “Sharknado” Can Teach You About Social Media Marketing

“Sharks in a tornado. Sharknado. Simply stunning.” This quote from Syfy’s recent hit, “Sharknado,” pretty much sums up the movie’s collective social media reaction, which as it turns out, has…

Marketing 101: Tips from Steve Jobs

After watching “Jobs,” I was instantly motivated to share all the life lessons of the late tech guru – most importantly his marketing tactics. At the beginning of the movie,…

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