How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

One of the biggest concerns with using pay-per-click ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only…

Medical Practice Marketing: Using broad, phrase & exact match keywords

When bidding on a keyword for your PPC campaigns, you have to choose your preferred keyword match type. This match type tells Google how you want it to match your…

Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice

If you aren’t using sitelink extensions with your Google ads, then your medical practice is missing out on attracting qualified prospects to your website. While AdWords boasts a few types…

How healthcare practices can build a negative keyword list to save on pay-per-click costs

Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most…

How to Pick the Right Paid Search Keywords to Target for Healthcare Practices

As you look to grow your healthcare practice, you typically turn to two types of digital strategies: Organic/SEO strategies and Paid Advertising (PPC). While organic/SEO strategies can be very effective,…

5 Foolproof Tips for Capturing Patients with Paid Search

The sales cycle for healthcare tends to be longer than most other B2C verticals. As such, it is important to take a multi-faceted approach with a range of touch points…

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