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The Importance of Call Tracking for Paid Search

Have you ever wondered, “How can I effectively optimize my paid search accounts if the only data I have is conversions from contact us form leads?” Well, there are several…

The One That Didn’t Get Away: Re-Engage Your Leads With Remarketing

What is Remarketing? Even if you’ve never heard the term “remarketing”, you’ve seen it in action by now. We’ve all been caught off guard by the continuous stream of web…

Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?

There is a lot of buzz around the newest experiment that Google is running with ad placement, which could change the way the SERPs are displayed. Just this week Google…

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