blog-header

The Power of Programmatic: Finding the Right Audience at the Right Price

A lot has changed since online display advertising first started in 1996. Back then, much like print before it, companies purchased ad placements on online news sites such as the…

Understanding Conversions in Google AdWords

Are you advertising on Google AdWords? If so, do you understand the difference in how conversions are reported? For anyone unfamiliar with Google’s online search engine advertising platform Google AdWords,…

The One That Didn’t Get Away: Re-Engage Your Leads With Remarketing

What is Remarketing? Even if you’ve never heard the term “remarketing”, you’ve seen it in action by now. We’ve all been caught off guard by the continuous stream of web…

Ad Extensions: The Bells & Whistles of SEM

Close your eyes (after you’ve finished reading this paragraph) and pretend that you’re in New Orleans on a hot summer night. Picture yourself strolling down Bourbon Street. Imagine it’s your…

Search, Social and the Blending of Advertising

Last month, Google announced its newest ad unit, still in early beta, to enter the display network. The big reveal: +Post Ads. But what are they exactly? Well, let’s go…

Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?

There is a lot of buzz around the newest experiment that Google is running with ad placement, which could change the way the SERPs are displayed. Just this week Google…

What Is Converged Media?

Discovering Your Media Trifecta Converged Media is the combination of your paid, owned, and earned media.  Which begs the question: what is P.O.E. (paid, owned, and earned media)?

Ready to Rise Up on the Internet?

Fill out the form to get started!