How to get into and manage directories like Healthgrades, Vitals, & ZocDoc

We’ll be the first to admit that local business and healthcare directories aren’t the prettiest things to look at on the web. But despite their visual shortcomings, healthcare directories are,…

Are you Guilty of These SEO Tactics that Kill your Local Rankings?

For all the talk about SEO being dead, or at least severely wounded, there’s no denying the simple truth that if you want your business to flourish on the web,…

How Healthcare Practices Can Use On-site Technical SEO to Build Search Engine Rankings

You might have heard the phrase content is king. While it's true that developing quality, unique content (like articles, podcasts, graphics, and videos) is key to getting found online, content…

How Healthcare Practices Can Increase Their Presence in Google’s Local Maps

Ranking high on Google’s results pages is good but for healthcare practices- ranking high for Local Searches is far more important. In general, Google places a tremendous emphasis on local…

SEO and Your Practice: A Guide for Orthopedic Surgeons

Of all organic traffic, Google makes up more than 90% of the market, meaning if you want to grow your practice online, you need to set your sights on Google’s…

Implement Correct Robots.txt Files and Control Them to Maximize SEO

In order for your site to rank well on Google and other search engines it has to be well-organized and structured so that every page is easy to index. Search…

Keep Your Site Organized with Information Architecture

Have you ever visited a website for the first time and after about a minute of exploring it, you go back to the search engine and look at other results…

Make it Fast. Why Site Speed Matters

Most factors that search engines use to rank websites are related to content such as title tags, meta descriptions, headings and the main content itself. The SEO experts at Cardinal…

On-Site Elements; the Fundamentals of SEO

What are On-Site Elements. … and Why do They Matter? On-site elements are the basic features of a webpage that help search engine crawlers, as well as actual users, discern…

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