Going Dark on Facebook is Not a Bad Idea

Facebook is continuously changing its algorithm to level the playing field for online advertisers. Previously, Facebook and other social media outlets were used for free advertising. The tactic was simple:…

What “Sharknado” Can Teach You About Social Media Marketing

“Sharks in a tornado. Sharknado. Simply stunning.” This quote from Syfy’s recent hit, “Sharknado,” pretty much sums up the movie’s collective social media reaction, which as it turns out, has…

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