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8 Tips to Get the Most Out of Your Website Redesign

Most companies don’t have the luxury of redesigning their website every six months, so it’s best to be prepared to get the most out of your new design. These suggestions…

Parallax Web Design and SEO: What you don’t know can hurt your rankings.

What is Parallax design? In short, parallax design refers primarily to something called “parallax scrolling,” in which the foreground scrolls at a different speed than the background. This mimics the…

Color for Web: Once Bitten, Color Shy? How to Use Cool Colors for Your Website

Over 92 percent of consumers rate appearance as the top factor in their purchasing decision. With such a huge emphasis on looks, the colors used on your website could be…

Flat Design vs Skeuomorphism

Dedicated to Douglas Engelbart (1925-2013) There has been a shift going on in the world of user interface design in which the favored designs are becoming more simplistic and flat…

The Human-Centered Approach to Design and Marketing

Human Factors In today’s world where people are finding businesses through the internet, it goes without saying that interactive marketing and user experience design are increasingly important. When designing user…

Style x Substance: The Business of Aesthetic

What your company looks like is arguably one of the most, if not the most, important part of business. Good design can say everything. How your business carries itself, what…

Why Branding is More Important Than Ever in 2013

Competition This one should come as no surprise. It is the reason branding came to exist in the first place! Of course today the competition is much, much, stiffer, especially…

Top Ten New Year’s Resolutions for Your Website

Did you make any resolutions for the new year? At Cardinal, we each took the time to set some individual goals, both professional and personal. These goals range from giving…

Mobile Sites and You – 5 Reasons you need one

The Mobile Shift As personal computing has gotten exponentially more powerful, there has been a major paradigm shift to mobile computing. In fact, as Jason pointed out in a previous…

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