When choosing a dentist people no longer rely on the yellow page ads in their phone book, they go straight to Google and search for dentists in their area. Then, depending on which dentist offices pop-up first from their search, they check out their websites and then make an appointment. The question is, how can you make sure your website is the one they check out? That’s where SEO comes into play.
You’ve got to get the biggest bite out of the online audience. Once you get visitors to choose your website you need to get them to make an appointment.
Here’s the drill, there are three basic SEO tactics that can help turn these people into actual patients.
- On-site Optimization – this is the process of increasing the relevancy of a website for targeted keywords to improve its rankings in organic search results. Essentially, on-site content is part of how you get Google to list your dental office first. On-site optimization is also how you can make sure that the meta data and onsite copy contain specific key words that are relevant to your dental services and location.
- Landing Page – You want to ensure that the page visitors are directed to after clicking on your link from a search engine has relevant content that represents the services and terms that your office is trying to build authority for. When looking at your landing pages, there should be more than 250 words, 3-5 images and 2-3 internal links that are relevant to specific users’ needs. It’s also helpful to have a “call-to-action” button in the top right rail of the website that includes your office’s phone number or social media links.
- Structured Data – If Google understands the content on your dental office website then they can create these rich snippets. The snippets are usually a few lines that give the potential patient an idea of what’s on your page and why it is relevant to their particular search. For example, below I’ve searched, “best dentists in Atlanta,” and here’s what came up.
Under the dental office name there is a ranking, reviews, address and phone number. This helps get the potential patient a little more information before selecting which website to click on and ultimately book an appointment with. Rich snippets can be created by using Schema. Schema is a site that provides a collection of html tags that webmasters can use to markup their pages in ways recognized by major search providers.
This is just the basics of user conversion and really only scratches the surface of what all SEO can do to help your office gain more clients with organic search. Cardinal is excited to be a part of the Hinman Dental Tradeshow in March and we will be performing free website audits while we’re there to show you exactly what we can do to optimize your website. Let us get to the root of your online problems and help generate new patients.
Search + Insight = ROI!