There are a plethora of Content Management Systems (CMS) out in the market that are either free or can be purchased for a small fee. These CMS’s have so much versatility and functionality that they claim they can do almost anything. The question is then, which do we choose? In terms of creating a site with the best SEO potential, WordPress is king.
According to a recent study by CMSanalysis of the top 1 million sites on Alexa, WordPress controls 54.8% of the market share. Joomla, in second place, only controls 10.5% of the market.
First, let’s look at a list of what to look for in a CMS as it pertains to SEO:
- easily changeable meta tags [titles, descriptions and the works] on all pages
- easily manageable FTP access or easy backend source-code editing
- easily manageable redirects and rel=canonical tagging
- clean indexation
- easy image description & alt text changes
- easy to set, proper permalink URL structure to avoid duplicate content and parameter strings
- active plugin directory
- active theme design community
- lightweight enough to keep a fast page-load speed
- easy to set up Analytics and Webmaster Tools
What Makes WordPress stand out?
Now that we have an idea of what we’re looking for, let’s look at what WP does to differentiate itself:
- WordPress Separates SEO from Design and Content
WordPress allows SEO professionals to tweak the critical components of a website without disturbing design or content on the site. This is critical in an ever changing SEO world. Your site needs to be versatile and easily adaptable to algorithm updates.
- WordPress is Easy for End Users
A question that pops up in almost every CMS conversation is its end users’ usability. WordPress is designed so that one doesn’t have to know coding or have an advanced degree to make changes, both large and small.
- WordPress Loads Quickly
In the SEO world, site speed plays a critical role as Google accounts for site speed in ranking factors.
- WordPress is an Open Source
In plain terms, “open source” means free. For SEO professionals, it means limitless opportunities for expanding the functionality of the platform. Two major ways this is done in WordPress are themes and plugins. There is almost always something out there to fit your site’s needs, but in the off chance there isn’t, a skilled WP developer can create plugins from scratch to tailor to your specific needs.
- Google Likes WordPress
In 2009, Matt Cutts, head of web spam at Google, praised WordPress as the best blogging platform for SEO during the WordPress Conference WordCamp. Cutts called WordPress a “fantastic choice” for SEO. In fact, he uses WordPress on his own blog. According to Cutts, WordPress takes care of 80 to 90% of the mechanics of SEO, with a little help from some popular SEO plugins.
If WordPress is so good, who’s using it?
Check out the list of notable companies who are using this CMS:
New York Times