Each of our clients faces its own unique challenges. Clark & Washington’s challenge wasn’t necessarily to help grow their business – they’d done a tremendous job on their own. The challenge was determining how our digital marketing efforts could push them to the next level.
That’s why we chose to develop an encompassing strategy for the firm, including SEO, PPC and Reputation Management.
Our work with SEO is never over. But first and foremost, we wanted to make sure our client’s updated information was featured in all relative legal directories.
Once we worked through the major directories, we launched an aggressive link-building campaign, including reaching out to key influencers, collaborating with news outlets, and producing regular press releases.
All the while, our team honed in on-site technical SEO modifications, including content/image optimization, sitemap structuring and more.
This approach allowed us to show our clients impressive organic gains in a short amount of time. But of course, SEO is only part of the formula. For a true and more profound impact, we knew we had to turn to paid marketing.
For starters, we wanted to ensure that the campaigns we launched remained within a strict budget, which is why we developed an extensive negative keyword list – this list ensured our ads displayed only to those audiences most likely to become qualified leads.
We then crafted –and continue to craft – ads designed to convert our client’s audiences. Our team of designers, writers, and marketing strategists work hand-in-hand to produce ads that continue to deliver remarkable results.
This type of attention to detail is how we can continue to show Clark & Washington gains in their leads and conversions. But what separates our work from our competitors is the amount of time we spend optimizing our strategies and refining each campaign’s bid strategy.
No matter how successful we are, we know there’s always room for improvement, which is how and why Clark & Washington continue to enjoy a nearly incomparable return on investment.
Clark & Washington works with clients who are going through an extremely personal, and stressful time in their lives. As such, prospective clients want to know they can trust the firm they turn to. At the same time, firms like Clark & Washington have to be particularly wary of what past and current clients have said about them online.
That’s why we have committed an entire team to manage the firm’s online reputation, using a two-prong approach:
- Proactive Reputation Management – Where we develop positive mentions and reviews across review and ratings sites to ensure prospects see the firm in a favorable light
- Reactive Reputation Management – Where we work to minimize negative reviews and mentions by both addressing each review and recommending changes to internal operations to avoid future reviews of a similar nature
Through constant refinement of budgets, targeting, audiences, and channels, Cardinal has been able to achieve double and triple digit gains for 5 straight years in both organic and paid search traffic and conversions across multiple markets throughout the southeast. We look forward to years more of this tremendous success.
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