MAKING IT EASY FOR PEOPLE TO FIND THE URGENT CARE THEY NEED
At the crux of CareSpot’s SEO/PPC campaign was the singular mission of making it easier for patients to find the urgent care they need.
When it comes to digital marketing, that means focusing on local listings. More and more consumers turn to search engine results and, specifically, local map listings, prior to making a conversion. We knew it was pivotal that CareSpot become the leader in local map listings.
Through our work, CareSpot:
- Ranked #1 in local map listings in 50% of searches
- Ranked in positions 1-3 (the visible 3-pack) of the map listings in 97% of searches
Populating the search pages
The more often a brand appears on a search engine results page, the more likely users will click and convert.
While Cardinal’s custom SEO strategies helped CareSpot appear on page 1 of Google’s search pages in 100% of all searches, we are equally as proud of our ability to help them appear a second time on these results pages in 92% (33/36) of searches.
By incorporating this organic approach, we were able to provide CareSpot with more than 85,000 organic leads at a cost-per-lead of $1.40.
WHAT CARDINAL CONTINUES TO DELIVER
Our partnership with CareSpot has grown into the type of relationship that allows us to manage and address all of their digital needs. This includes:
- Directory and Reputation Management
- Digital Advertising
- Dynamic Call Tracking
- Content Marketing
- PPC Campaign Management
The marketing team we’ve assigned specifically for CareSpot perform regular checkups, not only to ensure the health of our campaigns, but to determine how best we can adapt our strategies for further growth.
We continue to help CareSpot fulfill their mission of making urgent care affordable and accessible to people throughout the country. Our SEO/PPC campaigns are closely monitored and built upon to ensure CareSpot continues to see the type of paid and organic results we’ve established from the onset.
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