Building a better brand for your healthcare organization often involves many different moving parts working together for the same goal. Paid media, also referred to as search engine marketing, has a very important role to keep your medical practice or hospital relevant and competitive in today’s healthcare marketplace.
What sets search engine marketing apart from other types of advertising available today for healthcare organizations, is that it allows for highly targeted marketing campaigns according to very specifically designed criteria, including the following:
TARGET SPECIFIC DEMOGRAPHICS
THE MESSAGE VIEWERS SEE
TIME OF DAY
WEBSITES WHERE ADVERTISEMENTS APPEAR
LOCATION WHERE ADS APPEAR ON THE RESULTS PAGE
SEM campaigns can be adjusted on demand and the new criteria are ready to go in a matter of minutes, rather than wasting days or weeks on ineffective advertising methods or those that may be targeting the wrong audience.
Why Paid Advertising?
Unlike other advertising methods, SEM ads offer immediate results. With targeted paid media, you reach out to exactly who you want to reach out to, when you need to, and how.
Here’s what healthcare paid advertising can do for
your healthcare organization:
GREATER WEBSITE TRAFFIC
GREATER SOCIAL MEDIA TRAFFIC
GROW AWARENESS OF YOUR BRAND
INCREASE IN WEB-BASED INQUIRIES
INCREASES IN APPOINTMENTS
ENGAGE YOUR TARGET COMMUNITY
IMPROVEMENTS IN SERVICE LINE REVENUE
Here’s how healthcare paid advertising
achieves these results:
Retargeting / Display Targeting
Paid advertising is highly flexible. If your practice is suddenly overwhelmed with new interest, the campaign can be paused, slowed, or otherwise adjusted with only a few keystrokes.
Then, when you’re ready to dive back in, a few more keystrokes will set things in motion once more. Any time your medical practice makes changes in goals, the audience you wish to target, or any other thing that’s related to marketing changes can be made quickly and the campaign can get back in production in a matter of minutes.
Why Paid Search Campaigns with Cardinal Web Solutions
With Cardinal Web Solutions’ expertise, you receive fast, effective advertising campaigns through Google AdWords and Bing Ads. We have a strong history of success with both and can give you a definite advantage over your competitors in these areas.
Call us today to see how we can help your practice generate paid media campaigns that deliver results today and into the future. The ROI of healthcare paid media can be substantial.
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