Managing the reputation of a medical practice has always been a priority. With the Internet, though, and easy access to the minutest details of a practice and reviews (positive and negative) made by current or former patients, online reputation management has become more important than ever before.
Pew Research reported that 72% of internet users looked up health information online and one in five consulted with online rankings and reviews of healthcare providers.
At Cardinal Web Solutions, we take advantage of these statistics by promoting the positive view of your digital brand online.
Online Reputation Management for Healthcare
Before a prospective patient calls you on the phone or walks through your clinic’s doors, she has likely already looked up your practice online.
What did she find?
Did she find important details about the types of conditions you treat, about the good work you’re doing in the community, and glowing reviews about your services and staff?
Or, did she find unflattering comments about your practice, or you personally, that could turn potential patients away from your practice?
At Cardinal Web Solutions, we know how to ensure that you’re putting your best foot forward with review sites like Yelp.com, RateMDs.com, Healthgrades.com, ZocDoc.om and Vitals.com, in addition to utilizing social media and SEO to your reputation advantage.
We monitor, address, and mitigate social media mentions, reviews, and search engine results in order to enhance your practice’s online positive image.
WHY CARDINAL WEB SOLUTIONS FOR YOUR ONLINE REPUTATION MANAGEMENT
Our reputation management
services are twofold:
We help you spread the good word about your practice, community good deeds, experience, and desires to help others with positive patient reviews, important medical facts and information, and otherwise positive information on the Internet.
We work with you to develop a strategy for dealing with negative comments in ways to turn them into something more positive for your business. We do this through responding strategically to negative comments, for example. More importantly, we work with you to identify, address, and monitor the core problems depicted in negative reviews, (such as long waiting room time, poor front desk training, etc.) to nip future negative reviews in the bud.
In many cases, negative comments are the result of people feeling as though they aren’t being heard. We help you hear them so that you can then go one step further to resolve the issue, before the issue is placed online for prospective patients to see.
You’ve taken years to build your professional and practice’s reputation. Don’t let one negative comment snowball into a reputation nightmare for your practice. Call us today and let us help you protect your good name – and that of your practice – in a way that will draw even more potential patients your way.
Ready to Rise Up on the Internet?
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