These days, when someone needs legal help, they don’t turn to the phonebook. They turn to the web. Whether it’s to hire a lawyer or to find an answer to a legal question, Google and other search engines have become the go-to source for your target audience.
When these folks go online, how can you make your law firm show up at the top of the results pages?
CARDINAL can help.
How Cardinal helps you turn digital marketing into new and returning clients
At Cardinal, we specialize in working with law firms, like yours, looking to gain recognition and grow their client base. We uncover who your target market is, what types of searches they conduct online, and where they perform these searches. We then use that data to create a custom strategy certain to deliver the results you deserve.
Here’s how we get it done:
CREATE AND SHARE
THE TYPE OF CONTENT
that we know your audience is looking for. This not only improves your search rankings, but helps establish you as a leader in the field.
LEVERAGE THE POWER
OF SOCIAL MEDIA
by optimizing your profiles and building a community of loyal followers who’ll help promote your firm on your behalf.
USE PAID MEDIA
reach untapped audience
and address any reviews or complaints professionally and quickly
Perhaps most importantly, we never settle for good enough. Our strategies are fluid – designed to adapt and change to meet the needs of our clients and the market. Our entire team is constantly looking for new and improved ways to help your law firm grow.
Focus your efforts on getting the type of clients you want
We’ve seen it time and time again: law firms create general marketing strategies in the hopes of reaching the most amount of potential clients.
But a huge percentage of those so-called potential clients never turn into actual conversions. That could be for a number of reasons including:
- The prospect was never really in the market for a lawyer (they might’ve just been looking for a simple legal answer, which they found online)
- The prospect isn’t an ideal match for the law firm (perhaps, because the firm doesn’t handle the type of case the prospect is in need of)
This is marketing gone wrong. Reaching out to prospects who’ll never become clients is a waste of money and resources.
Cardinal’s approach to digital marketing changes all that. We rely on data-based decisions to target the clients you want with laser precision.
No more wasting time or money with a spray-and-pray approach. With Cardinal, you can now build the type of client base you know is best for your firm.
Own the digital landscape
At this very moment, your competitors are working hard to target and attract thousands of online prospects. Shouldn’t those prospects turn to you for legal help?
Contact Cardinal today and get started on becoming the #1 law firm that online searchers turn to.
Ready to Rise Up on the Internet?
Fill out the form to get started!