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INC 5000 Agency
2016, 2015, 2014

Give Us a Call
(404) 585-2096

Challenge

Papa John’s corporate came to us with a common issue found across franchises: their franchisees were feeling the gap between their local store marketing and the DMA, Co-Op, and national level digital marketing campaigns. Cardinal was put to task to develop a digital strategy that enabled an individual store owner to opt-into and run online ads in their local neighborhood and generate big returns at an affordable cost.

Solution

Facebook’s local targeting capabilities is how we balance scalable and affordable advertising for each specific store owners’ location. Through our first of its kind technology, Cardinal brings the power of local store marketing to the franchisee level with brand approved digital advertising. Now, Papa John’s franchisees don’t feel the gap between marketing efforts at the local and national level. Instead, they feel 5:1 ROI.

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5:1 ROI at the Franchise
store level through
brand approved Facebook Ads

How Our Platform Works

Brand decides what LTOs or services it wants to promote

Brand approved ads are uploaded into the platform

Franchisee logs in and selects what week they want to run ads

Franchisee selects radius they want to target

Ads run on Facebook for the week selected in the local franchise market

New customers show up at your franchisees’ door

Within 1 week reporting on increased store sales is delivered to franchisees and brand marketing directors

Quick Service Restaurant Franchise Marketing

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Cardinal is a Multi-Local™ Digital Marketing Agency focused on QSR franchise marketing. Cardinal transforms its clients through expertly crafted Nano-Local™ marketing strategies. Our belief in democratizing digital has enabled brands to generate big returns at a local level. Cardinal has been honored to make the INC 5000 list in 2014, 2015, and 2016.

office address

Cardinal Web Solutions 1720 Peachtree Street Suite 1000 Atlanta, GA 30309

Office Number

Phone: (404) 585-2096

© 2016 Cardinal Web Solutions