Knowing is half the battle
UNDERSTAND THE MINDSET OF YOUR AUDIENCE:
Paid media used to be just about capturing eyeballs. But if you want a real return on your investment, you need to know your audience, how they found you, and why they’re interested in what you offer. That’s why we develop paid media campaigns steeped in data and garnished with a dash of anecdotal evidence. We know that a truly successful paid campaign is one that gives you not only instant results and conversions, but also offers you insight into how you can reach a highly motivated audience for months and years to come.
forget the tortoise; Even Steven wins the race
IT’S NOT A SPRINT. IT’S A MARATHON:
Ask 10 different paid media marketers for advice, and you’ll get 20 different responses. That’s because most marketers are quick to subscribe to the latest fads and trends. They think that’s what will wow their clients. Not Cardinal. We’re not looking for flash-in-the-pan results that fall flat in a month. We’re after longevity, which is why we develop solid, consistent messaging across all paid campaigns. Consistency breeds loyalty; and loyalty equals success. Fads are great for teenagers, but we live in the grown-up world. Care to join us?
Your brand has its own identity. It has a voice; it has a personality. It’s that personality that inspires people to become loyal customers. With every message we write, with every campaign we launch, we never lose sight of the voice
who ever said data has to be boring?
TELLING STORIES WITH NUMBERS:
One of the biggest benefits of paid campaigns is the data you gain access to. A simple campaign can unearth priceless information like the age group of your audience; their preferred device for web browsing; the types of sites and social media platforms they frequent; what they ate for dinner last night (no, seriously). Cardinal uses all that data to tell your brand’s story in a way that connects with your target audience. We sift through the numbers to develop buyer personas that help us personalize your message to your prospects.
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